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Some stability will finally emerge in Asia-Pacific’s retail sector after several years of disruption from the pandemic. But the market and businesses will be unsettled, beset by a new wave of technological disruption from AI, the metaverse, and more.

As the major economies of Western Europe and Latin America grow their B2B ad spending more quickly, China’s share of the worldwide total will decline. Click here to view our full forecasts for US B2B digital ad spending and China B2B digital ad spending. Outside of the US and China, the UK is the largest B2B digital advertising market.

Edelman wants to rely less on top-funnel brands: Layoffs show the company attempting to diversify revenues and meet demand for marketing services.

Worldwide retail media spend will hit $140 billion this year, according to our December 2023 forecast.

Digital payments use has soared thanks to the popularity of the country’s UPI system, which facilitated more than three-fourths of India’s retail digital transaction volume in 2022 and the first half of 2023, per June data from RBI. But cash is still prevalent across the country, leaving plenty of room for further digital payments growth.

Uber has built a network of retail partners that includes grocers like Costco Wholesale and those of Albertsons Companies. It also acquired Chile-based digital grocery startup Cornershop in 2021. DoorDash has also built a large network of retail partners, including the Albertsons banners and BJ’s Wholesale Club. However, it recently ended its delivery partnership with Walmart.

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On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to examine what impact global economic turbulence is having on retail and ecommerce in different markets.

Uber sees retail media opportunity in UK: The ride-sharing and delivery firm looks to capitalize on its own first-party data amidst a general ad downturn.

Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.

On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to discuss everything retail media-related. There’s been a boom in the US, but how big is the opportunity elsewhere, and who are the early wave-makers in this space?

I know in certain countries, including Canada for example, Amazon has 80% of the retail media ad spending market and it's similar in many other countries. What's it like in various LatAm countries? Matteo Ceurvels:.

Worldwide ecommerce growth will slow gradually over the next three years, according to our Worldwide Retail Ecommerce Forecast 2024 report. In the markets we track, Latin America will have the fastest ecommerce growth rate at 15.8% this year, while Western Europe will have the slowest at 6.4%.

Ecommerce sales in India, which is soon expected to become the most populous nation, are growing at one of the fastest rates in the world. But brick-and-mortar will still dominate the retail sector for the foreseeable future—we estimate that online sales will account for only 10.0% of total retail by 2027.

Digital ad spend is growing and going increasingly toward programmatic formats. Search ad spend is on the rise as well, as retail media growth remains healthy. And social media is in better shape than previously projected. Here are five recent charts forecasting the future of ad spend.

Clothing and accessories make up the top gift category for the 2024 holiday season, according to the National Retail Federation. December 23, 2024. In which area will digital ad spend grow the fastest next year? A) North America B) Western Europe C) Middle East and Africa D) Latin America.

Adults worldwide access smartphones at a higher rate (98%) than children do (90%), per December 2023 data from Razorfish and GWI.

Temu and Shein won over cost-conscious shoppers in 2024: But regulatory concerns over tax loopholes, product safety, and labor practices could weigh on growth in 2025.

On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to talk about the upcoming crowning of King Charles III in the UK, other major events around the world, and what sort of effects they will have on retail and marketing.

Retail marketers ramp up social media ad spend in 2024. How marketers can do more with less after a rocky earnings season. 5 recent charts forecasting how ad spend is changing, from retail media to programmatic. Political ad spend is nearly triple what it was in 2016.

Generative AI Chatbots in Retail (Ä¢¹½AV subscription required). Methodology: Data is from the May 2024 Reuters Institute for the Study of Journalism at the University of Oxford report titled "AI and the Future of News: What Does the Public in Six Countries Think of Generative AI in News?"