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Among those let go were the founder of the newsletter tool Review, which Twitter bought in 2021, the boss of Twitter Payments, and about two-thirds of the company's monetization team. But Jasmine, your take on this new news is what? jasmine enberg:. So instead of going into why this is happening, I think we're all pretty well-versed on Twitter's revenue troubles right now.

So it's really been moving towards monetization and making this more viable for creators who want to be on the platform to try to draw them away from TikTok, or just relying solely on TikTok. Sara Lebow:. Yeah, I think YouTube shorts is really promising, especially as an ad platform.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

Speaking about business and AI monetization paths and how marketing could use it. That's all we've got time for today. So thank you so much to my guests. Thank you to Yory. Yory Wurmser:. Glad to be here. Speaker 5:. Thank you so much. Marcus Johnson:. Hank you, Jacob. Jacob Bourne:. Great. Thank you so much. Marcus Johnson:.

But as Jeremy mentioned too, I think monetization is going to be a really hard challenge for them without turning off their users. The Financial Times reported in September that the company was looking hard at adding additional [00:10:30] features and charging a subscription fee. I think trying to figure out how to pump ads into the experience is going to be difficult for them.

But we now live in a world where data aggregation, where data synthesis, syndication, and monetization is prevalent. I mean, all you have to do is go up onto the vendor pavilion there to see the number of companies that have data-. Rob Rubin:. Yeah. Sean Welsh:. ... in their name. And you understand that the data is being used and reused in many different places.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

They have to keep building new sectors and new potential avenues of monetization. So, I think that is the right strategy. I think the question is, do you want to have 20 major initiatives simultaneously or should you have 17 or 16?

So it's sort of a double-edged sword for them in terms of cannibalizing their revenue streams, in terms of subscription revenue both on the cable and on the streaming side, to making it 100% reliant on advertising monetization which a FASST channel would require. So I think there's that issue for traditional broadcasters and making a full commitment to FASST channels. Bill Fisher:.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

Former CCO Dawn Ostrov said Spotify was looking at bringing ad monetization into audiobooks, though there's been no official announcement. The question here is, could audiobooks be the next frontier for advertising? Evelyn, you are going to give the could argument, audiobooks could be the next frontier for advertising. Make the case. Evelyn Mitchell:.

So, Raptive, which is a large ad monetization services provider to publishers, had some really early data that they unveiled last Thursday. And based on the numbers out of the chute, the non-cookie Chrome users are monetizing at a 30% lower rate than cookie users are, which I don't know of a whole lot of CROs that would be pleased with that kind of a drop.

But again, playing off of my theme for not for the reasons that you might think, the narrative is about maybe improving reels monetization and about retuning their algorithm for targeting Post-ATT, now they finally figured it out. When I look at the business, I still see that they are missing data. They have lost irrevocably, lost certain data signal that can't be purely retuned in the algorithm.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

So, I think on the monetization side, when you think of ad revenues, it opens up much more ad inventory for them in this situation, I think if it's split three ways. Marcus Johnson:. Let's move to the second quarter. We're talking about the stakeholders, the other stakeholders, the external ones. Ethan, we'll start with you. Which other external stakeholder will this affect the most?

And the biggest thing holding me back from investing more is the monetization strategy because hooking the audience with a few ungated episodes and then converting them through a separate app to continue watching, it's not a non-starter per se, but I think breakthrough success of short form content hinges on reaching people where they already are.

And I don't think also given the fact that we live in capitalism that anything like this would ever work because ultimately it is about businesses and monetization and creating a self-sustainable model. The article didn't talk about any of this. So yes, do I think the platforms are doing harm? For sure in many ways, but I think that's why we always talk about educating the people who are using it.

Better monetization of the platform. Can video lead to that? Maybe, but I don't see really any of these two ideas moving the needle much. Marcus Johnson:. Max? Max Willens:. Yeah, I agree with everything that Bill and Oscar both said. Spotify has been trying for literally 10 years to incorporate video into its platform. And I think this is going to be... This latest attempt is also going to fail.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

It's a last ditch effort at monetization for a platform that was already in tons of trouble.

The near-term hit to Walmart’s monetization will be far outweighed by the long-term benefits of encouraging more brand investment over time. Disruption, Integration, and Leverage. Grocery and click and collect are competitive advantages. Amazon may dominate retail media today, but the future increasingly belongs to physical retail.