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Major retailers like IKEA, Walmart, and ThredUp are launching peer-to-peer resale marketplaces, aiming to capture a slice of the booming secondhand market. This trend comes as US marketplace ecommerce sales are projected to surpass $500 billion next year, according to our forecast.

The news: Video advertising marketplace Teads has expanded a global partnership with LG Ad Solutions to provide native video and display ad placements on LG's smart TV platforms in over 10 markets across Europe and Asia-Pacific. The partnership initially launched in several European markets last year.

The US ad market has declined five months in a row, according to MediaPost and the Standard Media Index鈥檚 US Ad Market Tracker. But as people return to planes, trains, and automobiles, out-of-home (OOH) ad spend is growing. Here are five charts with what you need to know about this unique time for traditional, digital, and programmatic OOH advertising.

Incorporating clips from a video marketplace. 2. Consider who鈥檚 watching. 鈥淭hink about [your ad] through the lens of what you offer and who your audiences are,鈥� Edmundson said. Capitalize on CTV鈥檚 unique targeting capabilities and tailor different creatives to speak to Gen Zers and millennials, for example. 3. Take a holistic approach.

I think that online marketplace approach to furniture buying, in that Wayfair vein, is really going to prove popular. Sara Lebow:. Okay, moving along. Let's hear from you, Carina, of one of IKEA's, other biggest challengers. Carina Perkins:. So in the UK we have a few, I would say one that is notable is Argos, which is owned by Sainsbury's, which is one of our biggest supermarkets over here.

So Temu is going to be piloting paid search ads for its marketplace. It's also going to start an app at marketplace with inventory, logistics, management and other tools. I think it's a big deal considering how the competition that Temu has already given Amazon, adding an ad component, I think just kind of really adds fuel to that fire.

Gen Zers are on a path to take the lead on most platforms, while millennials remain a stable digital population and other generations pick up new habits.

They also have the ability to leverage their stores for click and collect, and they have just a super vast selection of stuff, just like Amazon, thanks to their online marketplace. So I think they're going to do really well this holiday season. Sara Lebow:. Something I'm watching at Walmart is the potential of their app.