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So my first pick is a direct to consumer fashion brand Telfar which is best known for its very highly covetable handbags that are released via drops. So not a regular schedule. You have to be in the know and follow the brand in order to get access to their products.

They're on social, they do direct to consumer, they're in physical retail from the specialty beauty stores like Sephora and Ulta to the big box stores like Target and at Walmart. They have their own stores and they're even on Amazon because they just know that the consumer is looking to buy everywhere and they have to be there and make it as easy to get those products to them as possible. Sara Lebow:.

A while ago, D2C shampoo companies were giving me ads where you take a quiz and it tells you what your hair type is. I don't know, is any of this real? Does any of this work? Does the AI skin filter know your skin? Suzy Davidkhanian:. So, I think they're probably different, right?

They're a global player enabling D2C e-commerce and retail e-commerce. And they've built a first party data set called Shopify Audiences. So, that is a key part of launching a retail media network, is that investing in the data and making it available to partners. So, that data set is only available to a select few partners today.

So they're expanding their market earning fees from companies while in the meantime not spending as much marketing direct to consumer. Rob Rubin:. Okay. So is this a good time for companies to be offering an employee perk that's going to cost them money around this? Is this such a burning need for HR departments to add this particular perk? Tyler Brown:.

Yeah, loyalty, as a beauty retailer, is also so important because beauty D2C is still pretty strong, especially for digitally natives, and you don't want, as a retailer, your consumers abandoning you to buy directly from the source. Carina Perkins:. Exactly that, and it's such a competitive space now.

They are really direct-to-consumer, and so we know from one of Blake's last reports, that too is a little bit tricky, so it'll be interesting to see where they net out. I'm surprised they have such a large percentage of e-commerce, though, at 1%. Sara Lebow:. Yeah, I think there's a lot of money in pet products. People talk about this as a recession-proof category. Blake Droesch:.

They can think of different products like that of Casper mattresses or Warby Parker glasses that both started off as D2C companies that started to introduce their own retail brick-and- mortar shops where people could try that on and see if they like it. And whether they order the product online or at the store, it doesn't matter, they'll eventually make the purchase. Marcus Johnson:. Oscar.

And 9 in 10 direct-to-consumer brands of all sizes had a presence on Facebook and Instagram, according to October 2021 data from PipeCandy. As SMBs further digitize payments, Meta will make it easier for them to adopt digital payments, especially among sellers that only or mostly operate using the platform.