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This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

TikTok鈥檚 premium ad placements get Disney鈥檚 stamp of approval: The app will host a monthlong Disney content hub.

What does it mean for advertisers? Social media platforms are the nexus of Gen Z鈥檚 interests. The cohort still watches long-form video and takes up digital gaming, but social media is where they turn to share thoughts, get recommendations, and stay up to date on current events. As digital natives, they鈥檙e generally accustomed to adopting new technology.

Microsoft is betting on AI advertising and gaming for its future growth. [inaudible 00:16:44] Senior Director of Briefings, Jeremy Goldman, "In Q2, the company grew revenue 8% to $56 billion. Net income up even more at 20%. Owned property, LinkedIn, saw revenues up 5%, Xbox content services up five." And search and news ad revenues excluding traffic acquisition costs, Jeremy notes were up eight.

Gaming console ownership in Mexico was the highest in Latin America. Some 38.0% of respondents reported owning a gaming console, placing Mexico No. 1 in the region and No. 4 globally. Desktop/laptop ownership decreased 6.1 percentage points YoY. This significant decline brought desktop/laptop ownership to 55.7%. This was the lowest in Latin America, illustrating the shift toward mobile devices.

This year, time spent with digital video will officially surpass time spent with TV among US adults. Video advertising is also moving toward digital as advertisers set their sights on connected TV and social video, and even take advantage of retail media networks鈥� video opportunity. Whether you鈥檙e pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising. Whether you鈥檙e pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising.

Amazon is also moving to reach consumers in novel ways with the rollout of a new TikTok-like product discovery feature on its app and by integrating shopping with gaming. Marketplace retail media networks鈥� move into social can help drive sales among young shoppers.

On today's episode, we discuss what's currently driving retail media, the other retailers outside of Amazon to watch, and what advertisers should be focusing on in this moment. "In Other News," we talk about ads (and influencer content) in Roblox and why Tesla has decided to start advertising for the first time. Tune in to the discussion with our analyst Max Willens.

The most popular category of subscriptions among all consumers is digital media, followed by delivery services, gaming, and food and groceries, according to SurveyMonkey. Subscription OTT connected TV platform ad spending will grow 40.5% this year to reach $7.54 billion, per our March forecast.

Mobile AR advertising will grow from $4.1 billion in 2022 to reach nearly $10 billion by 2026, according to Artillery Intelligence. Social media and gaming will drive this trend. 2. QR-launched AR will rejuvenate out-of-home (OOH) advertising. Pandemic-fueled QR code use will continue, with more than 94 million users this year, Wurmser said.

Ad creative and context still matter. One of 2023鈥檚 most memorable advertisements occurred across the street from Insider Intelligence鈥檚 headquarters when a billboard for video game Diablo IV featured a demon welcoming New Yorkers to hell. The ad went viral because it ran when the skies were choked with smoke from the fires in Canada. OOH formats are in a new normal.

We define entertainment as businesses offering amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

New advertising forecasts for Netflix and Disney+ shed light on streaming advertising鈥檚 evolution.

For retailers with sufficient scale to support RMNs, extensive customer data boosts the value of their offerings to advertisers. Nearly two-thirds of retailers share or plan to share loyalty data with their retail media advertisers, per Deloitte. Ulta Beauty: Approaching 100% membership and gaining a retail media advantage.

Align ad strategies with the consumer media consumption trends unpacked in The Global Media Intelligence Report 2022. Takeaway: The UK leads Western Europe in time spent on online TV/streaming, gaming, and broadcast TV. Only the US beats the UK in time spent on broadcast TV. Sources. CB Insights. Cointelegraph. Federal Reserve Bank of Kansas City. Financial Conduct Authority. Financial Times.

Ad pitch: LinkedIn is also incorporating AI into its ad business with tools to help B2B marketers optimize campaigns and ad targeting. The black box AI tool, called Accelerate, analyzes factors like user behavior, website visits, and video views, then automatically adjusts campaigns to increase conversion rates.

The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

According to video game developers, streaming will grow the most of any gaming platform by 2025, cited by 40% of those surveyed. Another 24% said mobile will grow the most, while fewer pointed to 锘縯he metaverse or consoles.

The team will be led by Harish Sarma, previously TikTok鈥檚 global head of sports and gaming. Why this matters: Courting publishers could go a long way toward helping TikTok improve its public image and make its platform more appealing to advertisers in the critical US market.

Why advertisers need to keep up with consumer changes in streaming, social search, and gaming. Retail media will make up one-fifth of worldwide digital ad spend this year. Guide to retail media: Rapid growth, expanding formats, and emerging opportunities.

It also includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware). Retail includes mail orders/catalogs, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

They do some advertising, healthcare, gaming, and we just talked about what they do with voice and TV. And now, we've got David and Grace on to talk to us about payments. What are they up to? Well, one of the things that they've been doing is working on the Just Walk Out technology.

Liquid cooling: OnePlus showcased a concept phone with liquid cooling, which could mitigate slowed performance due to heat buildup in devices used by gamers. Larger cameras: Xiaomi presented a phone with a 1-inch sensor, approximating a level of picture quality once attainable only through DSLR cameras. Faster charging: Realme displayed a phone that could fully charge in 9.5 minutes.