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If you would like to hang out with Paola again, you can spend some time with her tomorrow on the Reimagining Retail show with host Sara Lebow and also Blake Droesch, where they'll be talking all about Gen Z's path to purchase.

TikTok鈥檚 new ad product splits revenues 50% with publishers. FTC proposes ban on Facebook monetizing children鈥檚 data. Yesterday鈥檚 Chart of the Day: Ad targeting practice.

TikTok bets on social commerce to deliver significant revenues: The platform is reportedly planning to build its own network of fulfillment centers.

Its rise is often blamed for the decay of the news industry, and it infamously misled publishers about its video metrics, prompting an industrywide 鈥減ivot to video鈥� strategy that tanked revenues. Meta has repeatedly insisted that news content makes up a small share of its overall revenues and that users want less of it.

厂迟补苍濒别测鈥檚 revenue surged from $73 million in 2019 to $750 million in 2023, per CNBC. 7. Calvin Klein. Why: 鈥淐alvin Klein is no stranger to provocative advertising. It hasn't always worked in the past for them, but the choice of Jeremy Allen White hit exactly at the right time,鈥� Schilling said. What鈥檚 interesting:.

Snapchat could become a bigger player in influencer marketing. Just 17.8% of US marketers will use Snapchat for influencer marketing this year, per our latest forecast. But as more creators turn to the platform, brands will likely want to get more involved as well. While we consider Snapchat a social app, its users primarily use it for more-private visual messaging, which has held some marketers back.

The B2B social media landscape is rapidly evolving thanks to younger buyers and AI. To adapt, marketers need to lean into influencer marketing, have a multichannel approach, and embrace generative AI.

YouTube鈥檚 popularity is largely due to its wide library of creator and influencer content and the ability for viewers to engage socially with those videos. That will expand in 2025 in at least two ways. More creator content: Netflix already has a history of licensing made-for-YouTube content, mostly in children鈥檚 entertainment.

In its Q2 2024 earnings, parent company Tapestry reported $1.5 billion in Coach revenue, marking a 6% YoY increase. Coach鈥檚 goal of attracting the 鈥渢imeless Gen-Z鈥� consumer鈥攜oung shoppers with a classic style who invest in ageless fashion鈥攂egan in 2021, as reported by the Business of Fashion, when it began looking at customer data to discover which designs were most popular among young consumers. 8.

蘑菇AV a fifth of 18- to 34-year-olds are watching beauty routine and tutorial videos鈥攁nd looking up specific influencers and creators to research and evaluate new products, according to our survey with Toluna.

Adults ages 55 to 64 spend more time than any other generation on Facebook, signaling the platform is still where baby boomers feel the most comfortable. They鈥檙e also prolific digital buyers. No matter the platform, brands should leverage creators and influencers to connect with consumers via social media.

TikTok is using creator payouts to boost Shop adoption: The platform is offering some influencers cash incentives for reaching sales or livestream goals.

There was a recent episode of his podcast that talked about this concept of Google Zero and how publishers who are reliant on Google for Traffic are not unlike an influencer who is solely reliant on the TikTok algorithm for traffic. And that companies that find themselves now in that position and did not develop a of their own revenue are kind of too late to adapt to the changing industry.

Ways to approach influencer marketing before the year ends.

The move will bring in additional revenues for both giants and help expand their shipping networks. Both are also betting on the potential of livestreaming ecommerce. Flipkart and Amazon are laying the groundwork for the new retail format in India. Flipkart has introduced live shopping that features celebrities and influencers showcasing products in the style of a feed.

Totally, and that's why the Urban Outfitter thing was so amazing, because you had Pinterest, they had influencers making their own rooms, you got to shop them live with QR codes. I think it was genius. Sara Lebow (10:27):. Yeah. Okay. Number three, Instacart, for focusing its campaigns not on school supplies, but on how it helps parents spend more time with their kids. Arielle? Arielle Feger (10:37):.

Today鈥檚 podcast episode of The Banking & Payments Show examines if the financial services sector should leverage social media influencers. In 鈥楽tory by Numbers,鈥� we discuss how the majority of users have seen someone reviewing or recommending financial products on social platforms and what this means. In 鈥楩or Argument鈥檚 Sake,鈥� we argue nicely about whether the risks of using finfluencers outweigh the rewards. Listen to the conversation as host, Rob Rubin, welcomes analysts Jasmine Enberg and Lauren Ashcraft to the podcast.

That means they鈥檙e more likely to hurt when the average consumer ditches unnecessary spending, like in today鈥檚 inflationary times. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

And this debate, to me, feels especially timely because one of the topics that I cover really heavily here at eMarketer is the creator economy and influencer marketing. And I have been saying that 2024 has been this year of legitimacy for creators and for influencers and that finally, influencer and creator is really starting to make up a bigger part of marketing strategies. Alex Schultz (15:50):.

By diversifying marketing channels, brands can reduce this risk and reach their target audience through multiple channels, including email, influencer, and SMS marketing. As long as there is an organizational willingness to experiment, brands have the power to overcome the industry鈥檚 concerns about imperfect data.

And discount retailers like Trader Joe鈥檚, Aldi, and Dollar Tree are looking to capture a larger share of discretionary spending by selling knock-off versions of products from popular brands like Clinique and Glow Recipe.

On today's episode, we discuss the impact Threads will have on Twitter usage, how much of a revenue boost this could be for Meta, and what advertisers should be thinking about with the arrival of this new app. "In Other News," we talk about Snap's efforts to tempt creators and whether it's possible to actually prove that social media is bad for teens. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.