蘑菇AV

This comeback will be led by improvements in big markets like Western Europe, North America, and China, but developing markets in Latin America, Southeast Asia, and India will also drive ecommerce growth worldwide. Use this chart:. Use newly stable trendlines to inform long-term decision-making. Understand ecommerce as a segment of overall retail. More like this:.

But if ByteDance continues to use China as a model for worldwide growth, the app鈥檚 retail and advertising potential will keep climbing. 4. A closer look at Latin America. In Latin America, where people spend more daily time with social media than anywhere else, Twitter and Facebook are hemorrhaging users as TikTok grows rapidly, according to our forecast.

Digital ad spend will grow the fastest in Latin America this year, with Peru leading the pack, according to our forecast. While Argentina and Chile will also rank high by this measure, none of the three countries will crack the global top 10 for total digital ad spend.

Click here to view our full forecast for worldwide retail and ecommerce sales. 4. The triumvirate of retail media, social, and AI will undercut traditional search. Within the search advertising category, growth is being driven primarily by retail media. Search will account for 41.4% of total US digital ad spending in 2025, roughly the same proportion as 2024 (41.5%).

US customers can send payments via WU.com, the Western Union app, or Western Union鈥檚 retail locations. Key context: The tie-up stems from a 2019 strategic agreement between Western Union and Visa to integrate Visa Direct across Western Union鈥檚 entire network.

We look back at the year鈥檚 most disruptive Big Tech payment stories and how the Big Four have expanded in the space.

Shein made an unforced error: Its attempt to improve its public image by inviting influencers to its 'innovation center' only drove more scrutiny as it pursues an IPO.

Despite a slower-growing retail market, Southeast Asia will continue to be a compelling story for retailers and brands. In 2023, it will trail only the larger regions of Asia-Pacific, Latin America, and the Middle East and Africa in total retail sales growth, per our forecast. In terms of ecommerce growth, it will lag only the latter two. Retail sales growth will stay above pre-pandemic levels.

Despite a tightening ad market, the Super Bowl powers on: Fox has sold out spots for Sunday鈥檚 game, with prices stabilizing after last year鈥檚 jump.

On today鈥檚 podcast episode, we discuss how AI is shaping internet search, what social commerce will look like in two years鈥�, how hotels are planning for shifting travelers expectations, a new approach to combating retail theft, the origins of London, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Perkins.

We've been tracking retail media ads, spending growth for example, and we've seen huge growth in all the territories. We cover. North America, Europe, Latin America, APAC. The vast way is a first party data that these retail properties sit on are clearly reaping the benefits of the cookie deprecation.

More like this:. 3 retail rivalries that aren鈥檛 Amazon vs. Walmart. The beauty industry booms because its customers are headstrong, loyal, and social. 4 ways ecommerce executives can maximize digital dollars. 5 charts showing D2C鈥檚 shift toward established brands. More Chart of the Day:. 7/27 - Ad channel choices. 7/26 - CTV鈥檚 $15B boost. 7/25 - Retail top 10. 7/24 - Peak TV. 7/21 - Threads count.

Google and Meta landed slightly below expectations in Q3, allowing a collection of hungry competitors to inch ahead. But overall, the ad industry remains healthy. Sports events drove streaming and CTV to record gains, and retail media continues to be the sector鈥檚 fastest-growing ad channel.

This will provide a mild boost to retail consumption鈥攂ut not enough to generate a significant bounce. That means still-growing commerce channels like livestreaming will be even more important for brands looking to increase sales and attract new customers. India Leads the World in Retail Sales Growth for the First Time.

Go further: Check out our latest US Retail Ecommerce Marketplaces forecast for more on what Amazon and other retailers are doing to grow marketplace sales.

Latin America will continue to populate much of the high-growth leader board. For the past couple years, most ad spending forecasts have featured India and Latin America as the geographies to watch. That continues to be the case, although Latin America鈥檚 outlook trails India by a wider margin than in previous estimates.

Amazon Prime Video will introduce ads to its streaming content starting on January 29. The move will leverage Amazon鈥檚 existing ad business and first-party retail media data to deliver ads on video content, something the company already does on Freevee and Fire TV. Here are five charts to prepare advertisers for this change.

But the hype has faded in the current retail environment, in which many shoppers have returned to stores and may be cutting back on expenses like retail memberships.

June and July ad updates from Google, Meta, and others highlight retail media, targeting tools, and social media. Report: Threads Is Here (Insider Intelligence subscription required). More Chart of the Day. 7/17 - $600 billion ad question. 7/14 - AI and market analysis. 7/13 - Don鈥檛 fear the AI. 7/12 - B2B鈥檚 LinkedIn the chain. 7/11 - Just in Prime.

TikTok aims to generate $20 billion in sales via TikTok Shop, and is expected to launch its own US ecommerce store soon. The platform is also leveraging new search features to become a hub for retail ecommerce. TikTok is also pushing new AI ad tools, and getting involved in a host of new media ventures. Here鈥檚 what the platform has been up to over the past month.

It will initially launch in Latin America and Eastern Europe. Blake, I'll go to you first. Blake Droesch:. Sure. Marcus Johnson:. Haptic logo ... what was that? Blake Droesch:. I said sure. Marcus Johnson:. Okay, good. Thanks for agreeing. Haptic logos, what's your take on this story? Blake Droesch:.