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Another US survey, conducted on behalf of VTEX, finds even more striking results, with 45% of respondents participating in a livestream shopping event hosted on marketplaces like Poshmark or Amazon, and 61% shopping on social platforms such as TikTok Shop or YouTube Shopping.

As is often the case with digital development, a latecomer can often jump ahead of more established markets, as there鈥檚 less friction. Alternative methods of digital trading don鈥檛 factor into the equation, with programmatic being the de facto method for new entrants into the marketplace. Format preferences err on the side of safety, while mobile dominates the device discussion.

You can listen to our latest banking and payment show episode, which dropped today, talking about crypto being environmentally suspect, or we'll hopefully see you tomorrow for the Behind the Numbers Reimagining Retail Show and eMarketer podcast where host Sarah Libo talks with Analyst Sky Canaves and forecasting analyst Whitney Birdsall, all about where online marketplaces are heading.

US online sales grew 22% YoY in Q2, while weekly active customers grew 20%鈥攁 sign that, as with Amazon, the retailer鈥檚 investments in faster delivery, as well as its efforts to expand the selection on its marketplace, are encouraging more shoppers to order online, and order more often. That in turn is boosting its advertising business.

Number eight, Michaels, for launching a new online marketplace and in-store experiences. Becky, tell us more. Becky Schilling:. Yeah. So we put Michaels in at number eight. In light of the Joann bankruptcy news, Michaels is trying to position itself in a better place. They're doing that with leaning into the store, in-store experiences, enhancements, doing birthday parties and classes.

Methodology: Data is from the November 2024 Duke University's Fuqua School of Business "The CMO Survey: Managing the Challenges of Marketing Technology, Privacy, and Marketplace Threats" commissioned by Deloitte and American Marketing Association. 260 US CMOs were surveyed online during September 4-25, 2024. 97.2% of respondents were VP-level or above at for-profit companies.

TikTok's new online marketplace means you can now buy things right in the app and TikTok itself will ship them to you, explains Wes Davis of the Verge. Brands and creators can now sell to you in their videos, and a new Shop tab can show you related items. Mr.

It's added QR codes that link to digital content, so as they're walking around the stores, shoppers can scan the QR code and get a load of extra digital information and inspiration. It's partnered with Delivering With Uber Eats to offer fast delivery of health and beauty products in minutes. It's launched an online marketplace so it can offer hundreds of more brands to UK consumers.

Many of retailers鈥� efforts rely on existing infrastructure, like radio networks and digital screens. Despite these limitations, we expect in-store retail media ad spending to jump by 45.5% next year and to surpass $1 billion by 2028. Marketers want full-funnel solutions.

They pioneered the all-in-one approach through app marketplaces and application programming interface (API) integrations. That鈥檚 led 31% of SMBs to use fintech independent software vendors (ISVs) in some capacity, with another 15% in the process of transitioning to ISVs, per McKinsey. But to reap what they鈥檝e sown, fintechs will first need to survive the current economic climate.

The company says the program will incorporate quizzes, games, and challenges that are rewarded with digital collectibles, which can unlock access to virtual and real-world experiences and will be tradable through a native marketplace. Nike鈥檚 newly announced .SWOOSH Web3 platform will introduce Nike members to digital goods as a gateway to exclusive merchandise and events as well.

Fueled primarily by a pandemic-induced rush to digital communication, martech spending saw a bumper year in 2021. We expect the annual growth rate to slow in 2022 but remain in the double digits through 2024, when spending will reach $27.11 billion. B2C martech spending鈥檚 growth rate lags slightly behind that of B2B.

Creator marketplaces are a game changer for up-and-coming creators. They find it especially challenging to ink brand deals, per May 2022 Deloitte data. But marketplaces are not a substitute for agencies when it comes to building out creative strategies, negotiating long-term contracts, and scaling creator campaigns. What does all this mean for marketers and agencies?

While 58% of adults choose new shows or movies based on friends' recommendations, online reviews (38%) and TV commercials (33%) remain significant influences. Streaming platforms have addressed these trends by emphasizing social media and online buzz, both cited by 32% of global respondents as key discovery tools.

Their advertising businesses could shake up the streaming video marketplace by significantly expanding the amount of inventory available to advertisers. Pay TV subscriptions keep declining. Non-pay TV households will exceed pay TV households next year. Warner Bros. Discovery cut content costs. The company shelved nearly finished movies and pulled original series from HBO Max.