Ä¢¹½AV

On today's podcast episode, we discuss how much time folks are spending with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in to the discussion with our analyst Ross Benes.

Driven by placements in social media, YouTube, and OTT apps, in-app video ad spending will increase 20.4% YoY in 2024 to reach $61.11 billion. It will account for over half (58%) of the $105.93 billion in US video ad revenues and nearly 90% of mobile video ad revenues. Video ad spending is a rapidly increasing part of in-app advertising.

4 in 10 US agency and marketing professionals have reallocated ad dollars from linear TV to spend on connected TV (CTV), according to March 2024 data by Interactive Advertising Bureau (IAB), Advertiser Perceptions, and Guideline.

FAST is furiously turning to ads: Google TV is the latest to spy a major opportunity to sell CTV ads at affordable CPMs.

Collective TV integrates CTV and retail media: Albertsons' new platform offers advanced ad solutions, driving digital video ad growth through shoppable content.

Consumer-facing features like Samsung’s Vision AI are enhancing consumer AI accessibility—reshaping content discovery and opening new advertising strategies.

As consumers increasingly cut the cord, connected TV (CTV) has emerged as a key platform for advertisers, with US brands expected to spend over $28 billion on CTV in 2024, according to Ä¢¹½AV. CTV’s performance-driven features, like precision audience targeting and detailed reporting, are transforming TV advertising and making it accessible for businesses of all sizes.

The 14th annual Global Media Intelligence Report details time spent with media, adoption of emerging formats, and device ownership in key markets around the world.

Programmatic accounts for the vast majority of digital display ad spending across the major markets we track in Western Europe. The UK holds a significant lead in terms of overall spend, but France and Germany are growing quicker.

It then scans web pages or OTT video for optimal placement. GumGum can dynamically produce ads on contextually targeted ad placements, a service that Sephora and Honda have used. Identifying the right creator partners (medium impact, easy to implement). Why genAI? Ad targeting isn’t traditionally associated with influencer marketing.

Streaming services are leaning more on advertising than they used to, resulting in increased overall ad spending but lower ad prices.

How time spent with media, device ownership, and media adoption stacks up in South and Southeast Asia.

Viewers still watch the vast majority of ads on TV screens via linear TV, even as its share of time spent dwindles.

What’s next for retail media? The rapidly expanding ad channel is facing growing pains as the majority of RMNs struggle to keep pace with Amazon and Walmart.

Media habits in Canada have changed, favoring digital across all formats. The GMI report for Canada is a single source for quantifying the pace of change in time spent with media, media adoption, and device ownership.