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However, while Spain will account for 10.5% of Western Europe鈥檚 ecommerce growth in 2024, Germany, France, and the UK will account for more鈥�11.9%, 12.7%, and 28.1%, respectively鈥攂ecause of the relative size of their ecommerce markets. The UK is still the region鈥檚 biggest ecommerce market by far.

However, the reported revenues for the EU and the UK represent almost four-fifths of the total (including Latin America and rest of world). So, a significant amount of livestream revenue growth for the combined regions is likely coming from Western Europe. The UK may overindex here, with over 50% of UK internet users showing at least some interest in livestream commerce, per Toluna Start.

Germany and the UK are accelerating away from France in terms of total digital ad spending in the auto sector. Click here to view our full forecasts for automotive industry digital ad spending in France, Germany, and the UK. Behind the Numbers.

The UK leads the pack, followed by France, Germany, and Nordic countries, per TechCrunch. Rising AI venture capital in new regions signals the AI industry鈥檚 decentralization. The recent popularity of China鈥檚 DeepSeek may drive a flurry of startup investments pushing for innovation. By the numbers:.

UK retail sales are performing better than expected, with consumers still spending despite high inflation鈥攂ut ecommerce will lose further share this year as shoppers continue returning to stores and cut nonessential spending.

Wayfair plans to reinvest savings from the restructuring across several key initiatives, including investing in its remaining international markets鈥擟anada, the UK, and Ireland鈥攁nd doubling down on physical retail. Since the retailer opened its first physical store last year outside Chicago, online sales to customers who live near the store have increased.

The British luxury label reported a smaller-than-expected drop during the holiday quarter, fueled by recovery in the Americas. Global comparable store sales fell 4% YoY, outpacing the consensus estimate for a 12% decline. Buoyant performance in the Americas, where comparable sales rose 4%, helped offset a 9% decline in the Asia Pacific region and a 2% drop in EMEIA.

Outside of the US and China, the UK is the largest B2B digital advertising market. In the major markets of Western Europe, a relatively higher share of digital ad spending comes from B2B compared with the rest of the world. This will help put the UK, Germany, and France among the top countries for B2B digital ad spending outside of the US and China.

Digital became the majority medium in France in 2022 and in the UK in 2019. Click here to view our forecasts for average time spent with media in France and average time spent with media in the UK. An older population and a traditionalist mindset are behind this trend.

The UK is home to the highest proportion of startups in Europe and Israel, per a June 2024 report by Accel and Dealroom鈥攂ut French-founded genAI companies have raised the most funding of $2.29 billion, ahead of UK ($1.15 billion) and Germany ($636 million). Predictions. Strategic partnerships with technology vendors will be a key priority in 2025.