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Key Question: How many people in the US will watch OTT video streaming services in 2024, and what is the viewership outlook for traditional pay TV and digital pay TV? Key Stat: Over 254 million people in the US鈥攏early 75% of the population鈥攚ill watch OTT video this year. OTT comes in many forms, and most of the categories above intermix or nest within one another. Executive Summary.

Apple鈥檚 services include music-, game-, and video-streaming plans; search revenue from Google; and product warranties that together accounted for $24.21 billion in revenue in its fiscal Q3, a 14.1% increase YoY. Apple Intelligence will come standard on iPhone 16 models, but we expect wider subscription options as these features are refined over the next two years.

The streaming service is expected to bypass the video-centric social media giant by 2026. Nonetheless, Netflix use is influenced by social media: 45% of Gen Zers choose what to watch based on trending content, according to Tubi. The cyclical effect between social media and streaming is speeding up.

New York Times demonstrates steady growth in Q3: Digital subscriptions and content verticals drive revenue as leadership outlines long-term subscriber strategy.

To create further opportunities for its audience to showcase their work, GoPro created the GoPro Awards program, where camera owners can submit their favorite videos and photos for a chance to win a cash prize and be featured on GoPro鈥檚 social channels. The company has over 12 million YouTube subscribers and 24 million Instagram followers, according to its August 2023 Investor Presentation.

The new feature generates offline playlists without manual downloads, boosting the app鈥檚 stickiness and expanding streaming options.

Many web publishers have spent much of the past decade attempting to diversify revenues by means such as adding video and native ads to their sites wherever possible and exploring consumer revenues.

Social media is crucial for B2B marketing success. In 2024, B2B marketers are embracing influencer marketing and video, integrating AI, and focusing on the importance of authenticity. B2B marketers can gain insights for enhancing brand awareness, optimizing campaigns, and building meaningful connections with target audiences.

Time spent on social media is plateauing. Longer videos could keep users around longer while providing more monetization opportunities for platforms. But some short-form creators won鈥檛 be receptive to the shift.

Even premium TV brands like LG are now showing ads on screensavers, joining other video platforms in monetizing this idle screen real estate. But will these ads actually move the needle for advertisers?