蘑菇AV

China鈥檚 influence will shake up online shopping. Temu, TikTok Shop, and Shein have captured a critical mass of consumer attention. Using innovative shopping experiences that are app-based, entertaining, and highly deal-driven, these ecommerce players with Chinese roots are gaining ground on legacy retailers. These companies are disrupting how retail has typically worked.

Key stat: 28% of major US retailers and ecommerce sites hosted their own sales events around Prime Day or benefitted from it, according to Criteo. On the first day of Prime Day, retailers saw a 73% increase in online transactions compared with the week prior. What it means: Amazon is putting consumers in the mood to shop.

The ecommerce search experience is ripe for reinvention: Pinterest, Walmart, Etsy, and others are relying on AI to deliver more relevant results and drive sales.

The one-stop shop leads us into our number one, which is Meijer for launching a school supplies private label brand. If you don't live near a Meijer, which I believe is the upper Midwest, there's a misconception that it's largely a grocery store, but Meijers actually look a lot like Walmart. So they're full of stuff and they're a place that people want to do all of their shopping and get a deal.

Here鈥檚 how ad buyers ranked the retail media networks of 14 leading CPG-focused retailers鈥攊ncluding Ahold Delhaize, Albertsons, Amazon, Costco Wholesale, CVS, Instacart, Kroger, Target, and Walmart鈥攁ccording to the attributes they value most.

鈥淔or us, smartphones are a deep unlock, because you have more and more members that are digitally engaged,鈥� said Burns. 50% of Sam鈥檚 Club members are 鈥渄igitally engaged,鈥� per Burns, which means they鈥檙e on devices in some way while shopping in-stores. That figure is even higher at some other retailers. Target has stated that 75% of guests browse via its app or website while shopping in-store.

If you remove Amazon, Walmart is poised to take 4 in 10 non-Amazon retail media search ad dollars this year, with its vast network of stores and growing omnichannel measurement solutions. 鈥淲补濒尘补谤迟 has repeatedly demonstrated its market power. It has a solid search offering matching Amazon's in breadth and consistency,鈥� said Mitchell-Wolf.

Walmart+ Week member participation rose thanks to popularity with wealthy shoppers: While Amazon鈥檚 Prime Day sale attracted twice as many participants, its lead is narrowing.

The data point: While Adobe Analytics reported Amazon鈥檚 Prime Day sale drove a record $14.2 billion in ecommerce spending across the two-day event, another vendor identified a potential red flag in the retailer鈥檚 results: The number of millennials鈥攖hose ages roughly 28 to 43鈥�shopping on Amazon during Prime Day fell 4.4% year over year (YoY), per Facteus data cited by Bloomberg.

The news: Best Buy is taking steps to compel shoppers to buy computers, TVs, and other consumer electronics from it rather than its broad array of online and offline competitors that includes Amazon, Costco, and Walmart.

Amazon鈥檚 Early Access Sale is primed for success: The event is expected to attract more shoppers鈥攁nd spending鈥攖han ever before, despite competing sales from Target and Walmart.

Retailers are forging closer relationships with creators. Retail media networks (RMNs) have partnered with creator networks and social platforms to satisfy advertiser demands for incrementality and stay relevant as shopping becomes more social.

Amazon and Walmart reinforce the value of their membership programs: Amazon now offers free Grubhub+ membership as a permanent Prime perk and Walmart+ announces its member-exclusive sale.

Walmart had to explain that its new digital labels will not be used to increase prices when demand is high, and instead are meant to save store employees time.

Inflation continues to impact spending in Q2, with 84% of consumers saying inflation had an impact on their spending, a 10% increase over Q1, per Jungle Scout鈥檚 research. Meanwhile, Amazon product categories recorded sales increases and social media shopping is on the rise.