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By 2026, nearly half of US households will use smart devices鈥攆rom lights to locks to appliances. Here鈥檚 how advertisers can capitalize on connectivity enabled by Matter, the newly launched interoperability protocol.

Yeah, I guess I can't e-commerce get a full face of makeup until AR tech gets even better. Jeremy Goldman:. Which they're working on. Yep. Sara Lebow:. AR tech that can come directly to my face. Okay. Zak, why don't you tell us another potential winner for this year's holiday season? Zak Stambor:. Yeah.

I think out of the innovations that might prove the most fruitful for Snap is its AR technology. And as it's been pitching Snapchat as a messaging platform, it has been pitching Snap overall as a technology company. And those off-platform augmented reality ambitions are a really big part of that. All of that said, these are things that are in the future, down the line.

And with augmented reality, you can see your pace, how fast you're going, your respiratory rate and so on. Your heart rate. And people are just so into self-quantification now. Marcus Johnson:. So it could be a killer application in the wellness space, potentially. Lisa Phillips:. Yeah, to start. Yeah, for sure. And the price, it's supposed to be maybe under $3,000.

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

As Gen Zers grow up and their purchasing power expands, they鈥檙e redefining the relationship between brand and consumer, expecting brands to be community-focused, authentic, and culturally relevant.

As Gen Zers grow up and their purchasing power expands, they鈥檙e redefining the relationship between brand and consumer, expecting brands to be community-focused, authentic, and culturally relevant.

One key to that growth is augmented reality-based advertising, which Snap expects will account for 10% of its overall ad income. And many of Snap鈥檚 Q3 moves are intended to garner more engagement. That includes the launch of Snapchat+, a dual camera feature, and a web version of the app. Advertising and Monetization Updates. Snap Partners With Walmart Connect.

So, the Vision Pro, Apple's VR/AR? Suzy Davidkhanian:. It looks like it is. It's already on their website, it's listed on their website, it says launching soon. It is like an immersive experience. It looks like ski goggles. Apparently, you can take a picture of yourself and then it'll pose your own face on the goggles, so it looks like you're looking at yourself.

Without the scale of search, the ease and automation of display, or the pizzazz of experimental technologies like augmented reality, affiliate marketing had trouble breaking through with marketers who wanted their digital investments to be as easy (or as edgy) as possible. But that seems to be changing. Recent industry trends put affiliate marketing in position for a fresh look by marketers.

For many, Facebook鈥檚 new name introduced 鈥渢he metaverse鈥� as a concept. But a year out, most people have not entered the metaverse. Right now, Meta鈥檚 facelift doesn鈥檛 appear to have legs. (Quite literally鈥攖he little Horizon Worlds avatars still don鈥檛 have legs.)

'Cos frankly, there are a few things that they've tried to do, like have an enterprise augmented reality division, which I think you covered on the pot at one point, they shut down. And a lot of the things that they want to do, I don't want to say they haven't worked.

So what would we think if the Apple Vision Pro was the first VR/AR headset?

And if it can do that, I think it's very well positioned for the future in terms of the way that it's diversifying its revenue streams, not only with Snapchat+, but its expansion into a tech platform focused on AR as well as that strong engagement that we continue to see from its users. There's clearly a long road ahead, and it's not going to be easy, but no, I'm not giving up hope on Snap just yet.

First of all, it seems like a really heavy lift for a brand or retailer to enable this kind of experience, not just AR try-ons, but the creation of a digital mannequin to live inside the internet. Also, I have no reason to believe that in 2024 digital avatars will get life-like enough to really juice adoption there.

Another thing we could see is applications in BR and AR, making the technology more immersive, hyper-realistic, make it more of a sensory experience, not just appearing visual without the need for an external device. Now that said, a couple of neural links competitors at least have the same interface, but it doesn't have to be invasive.

I think one area where they have an edge in shopping though of course is an augmented reality, but that isn't seeing as much uptake that would make Snapchat a stronger player in the space. So Spotlight seems to be growing, but it's growing from a pretty small base. And the lack of shoppability of Snapchat compared to the other players is what's putting it in third place. Sara Lebow:. Yeah. Okay.

Meanwhile, rivals to the Kindle could emerge, including AR ebooks and e-readers from competitors like Kobo. How does this affect our rating? The possible entry of ByteDance along with cuts to the devices category may weaken Amazon鈥檚 leverage in book publishing.