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In September, The Hallmark Channel launched a new streaming service, Hallmark+, which will focus on its signature holiday and feel-good content. Other notable players in this category include AMC+, Shudder, BritBox, and Crunchyroll, which together demonstrate an expanding market for specialized streaming services.

But respondents reported issues with the quality of banking services, noting poor problem resolution, difficult account opening processes, and limited functionality in automated phone and digital services like email, web forms, and in-app messaging.

The best D2C opportunities are for high-margin nonperishables that may be difficult to find in the typical supermarket, such as premium coffee, specialty sauces and spices, and ethnic and international goods. Increased digital ad spending by CPGs will help drive their D2C ecommerce sales.

That trend will continue, but with poorer showings in the good years, and more extreme declines in the bad years. Digital ad spending鈥檚 momentum is seemingly permanent. Growth exceeded expectations last year and will accelerate in 2024. Our bottom-up forecasting model shows consistent double-digit growth rates for digital every year through 2028.

Our take: Molson Coors鈥� acquisition of Cruz Blanca was a savvy, small-scale move that could have large-scale implications if Trump implements steep tariffs on Mexican goods. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

Practices like having good product images and thumbnails, SEO-optimized content, and stellar product display pages (PDPs) are low- and no-cost ways smaller brands can grow sales. 鈥淪tick with those fundamentals first,鈥� Brooks said. 3. Watch for overreliance on short-term metrics. While marketers need to have data to change campaigns mid-flight, short-term metrics present a few challenges.

But while the vast majority of luxury sales are taking place in stores where consumers can have that really high touch experience, there's still a big role for the digital end of things in terms of fostering discovery and inspiration and customer engagement, and also just customer service as well to some extent.

If Luma AI can differentiate itself from competitors鈥攁nd avoid the pitfalls of mismanaging user data and infringing copyright鈥攊t has a good chance of seizing market share in the segment. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

Chinese ecommerce players Temu and Shein disrupted the digital advertising market in 2023 as they competed to attract online shoppers by bidding up keywords鈥攑articularly in apparel and accessories and home goods. But Temu has also been on a global tear, expanding to nearly 80 countries since early 2023. It has diversified ad spending accordingly to acquire customers in new markets.

The phrase 鈥渞etail apocalypse鈥� once dominated industry conversation, Ethan Chernofsky, senior vice president of marketing at Placer.ai said during the 蘑菇AV Summit on November 1. 鈥淲e were convinced [that] the store was dying,鈥� Chernofsky said. 鈥淚t was a thing of the past, and we were going to move to this fully online 别苍惫颈谤辞苍尘别苍迟.鈥�

Amazon dominates online retail media but faces hurdles as omnichannel competitors like Walmart and The Home Depot develop solutions that connect online and in-store ad performance. While Amazon excels in digital efficiency, it has less presence in physical retail, where innovations like in-store audio ads, digital displays, and smart carts are gaining traction.

The digital shelf has grown more competitive for CPG brands amid the rise of grocery ecommerce and increasing retail media ad spend.

In 2025, retailers must prioritize data-driven measurement, seamless online-to-store experiences, and programmatic out-of-home (OOH) advertising. Seeking heightened measurement has nearly half of marketers emphasizing attribution, making actionable insights crucial. Meanwhile, bridging digital and physical shopping and leveraging real-time OOH campaigns can help retailers stay competitive. Here are three areas retailers should prioritize in 2025, according to industry experts.

Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds鈥攁nd Gen Z is the driving force. How can brands and retailers venturing into fashion resale find success amid pullbacks on discretionary spending?

鈥淚f you鈥檙e not somebody who is well-versed in what [influencer marketing] needs to do for your company, then you could be choosing good creators on a perfectly good exchange that aren鈥檛 moving the needle for your company鈥�-and blame it on the creator or the Creative Exchange.鈥�. Utilizing鈥攔ather than relying on鈥攑latform tools.

Varied modes of digital engagement will be critical as luxury brands exert greater control over distribution. Online clienteling tools such as one-on-one video consultations with stylists, as well as virtual goods like nonfungible tokens (NFTs), can maintain and evolve connections between brands and customers.

It doesn鈥檛 take a CPGenius to understand that consumer packaged goods (CPG) have gone digital. 鈥淲inning at the digital shelf is more critical than ever鈥� for CPG brands, according to our analyst Andrew Lipsman. Here are five charts on what retailers, marketers, and logistics professionals need to know about CPG.

In the US, digital retail media and the ecommerce channel are growing faster than any other major ad format except connected TV. This report analyzes our latest retail media forecast and examines the role market uncertainty could play in this space.

While TikTok Shop has been the primary driver of live shopping adoption in the US, some of that spending could shift to livestreaming companies like Whatnot, which sold more than $3 billion worth of goods last year.

By 2021, after two years of explosive pandemic-driven demand for their goods and services, these firms accounted for 8.9% of the total. But the good times are coming to an end for many of these companies in 2022, as inflation, recessionary conditions, and a return to experiential spending is leading consumers and businesses in a different direction.

Prioritizing the viewer experience is not only good for the viewers themselves, but it will help move the streaming industry forward. Visit the FreeWheel Viewer Experience Lab for more information and to download the full reports. 鈥擳ravis Flood, Executive Director, Insights, FreeWheel.

The pandemic gave advertisers in Germany a taste for digital. Digital advertising will see record levels of growth for the next three years鈥攚ith retail media as the main driver鈥攆ar ahead of spending on traditional media.

US insurance digital ad spending growth will slow even further this year, lagging all other financial service sectors. Instead, insurers will focus squarely on maximizing their digital dollars.