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Digital grocery adoption soared during the pandemic when consumers were spending more time at home and avoiding shopping in stores. Since then, many have continued to use these platforms for their easy ordering and fulfillment options. Alcohol is inherently different from core food and beverage products. For most consumers, alcohol isn鈥檛 viewed as a necessity.

Of course, you have to spend money on the vehicle to deduct it, and the cost is far higher than the deduction. As Axios puts it, TikTok may be less worrisome for propaganda pushed by the Chinese government than for the misleading and harmful content that US citizens post in exchange for likes and shares鈥攚hether it鈥檚 an air fryer Velveeta recipe or tax counseling.

Our analysis (and not an official forecast) has Meta taking between 22.5% and 27.5% of TikTok's US ad revenues were it to be banned from the country. The high figure assumes the vast majority of TikTok鈥檚 US ad revenues would be reallocated, while the low figure assumes a reallocation rate of roughly 75%.

UK shoppers spend an average of 18 minutes on Temu a day, per July 2023 Global Wireless Solutions data鈥攃ompared with just eight minutes each on Shein and Amazon. The company is also splurging on advertising. In the UK, Temu is spending more on pay per click than any competitor other than Amazon, according to Similarweb.

From Influencer Marketing to Digital Payments

Sports betting revenues are set to double. Sports betting revenues will top $10 billion this year, up from $330 million in 2018, per our forecast. Revenues will continue to grow as more states allow this form of gambling and more people place wagers through digital channels and retail venues. Revenues will approach $19 billion in 2025, nearly doubling this year鈥檚 tally.

A lot of creators are making money off of it, off of the ad revenue sharing program. I'm curious to see how that continues to unfold as especially more smaller creators get involved. And I'm curious to see if they can translate that into influencer marketing and brand dollars as well. Marcus Johnson:. Let's move on. What are we talking about?

As the company prepares to turn creators into a revenue stream, it鈥檚 now taking a more hands-on approach to influencer marketing. But Meta鈥檚 new strategy will also threaten its ability to attract and retain both Instagram and metaverse creators. Business Review. Instagram鈥檚 laissez-faire approach toward brand partnerships is over. Brand partnerships are most creators鈥� No.1 revenue stream.

There was an interesting report from Pew Research recently that found that 21% of US adults get their news from news influencers or get some amount of news from news influencers, and 85% of those news influencers still have a presence on X.

Help wanted: These new features will give Meta a much-needed revenue injection. Last week, the company announced a hiring freeze, and now, is conducting 鈥渜uiet layoffs鈥� which could impact 15% of its workforce. In the second quarter, Meta posted its first-ever year-over-year revenue decline and the average price per ad on the platform decreased 14% year over year after an 8% decline in Q1.

Black audiences in the US spend about 81 hours with media per week, 12 hours more than the total population. TV accounts for over half of this time, with consumers ages 50 and younger leaning toward connected TV (CTV), while those 65 and older spend nearly 55 hours a week with live TV.

Creators are stepping into the 鈥渞eal world鈥� too, as advertising platform Adomni partnered with influencer marketing firm Influential to have videos appear on new mediums such as digital billboards and shopping mall screens. What would it take to translate TikTok to OOH?

Instagram will see $40.21 billion in worldwide ad revenues this year, according to our forecast. The platform has the opportunity to boost that figure while eating into Twitter鈥檚 projected $2.98 billion worldwide ad revenues. Instagram has beaten Twitter in worldwide ad revenues since 2017.

As social media network user growth wanes across key platforms and advertisers navigate the complexities of measurement post AppTrackingTransparency (ATT), social media platforms have increased ad loads to boost revenue. Pinterest鈥檚 ad load increased by 30% in Q2 of this year, while Meta's ad inventory grew by 34%.

Team up with YouTube influencers to create branded videos. Where regulations allow, banks can collaborate with influencers who are Gen Alphas: Toy reviewer Ryan Kaji has over 36 million YouTube subscribers, while 10-year-old personality Like Nastya boasts over 100 million, per Forbes. Leverage product placement in shows and films most popular with Gen Alpha.

The top-spending 20% of consumers account for around 70% of sales for most luxury brands, per February 2022 estimates from the Luxury Institute. These consumers will become increasingly important to the luxury sector amid economic uncertainty. Lower- and middle-income consumers are pulling back on luxury spending, while wealthier luxury buyers are spending more.

July spending figures confirm the advertising downturn: The industry is pulling back from pandemic-era highs, and everyone is feeling the impact.

Retailers can align affiliate spending with actual sales, which minimizes the risk of overcommitting resources. Partnerships offer retailers extended reach, cost-effective marketing, enhanced credibility, diverse audience targeting, scalability, data-driven insights, and risk mitigation.

Sellers spent 14% of their Prime Day revenues on Amazon ads, according to data from Momentum Commerce. Behind the stats: Prime Day has become more than a retail event for Amazon. The multiday discount period pressures Amazon merchants to spend heavily on advertising, making it a pillar of Amazon鈥檚 ad business, which will generate $34 billion in the US this year. The pressure to participate is rising.

Reaching new generations: Given younger shoppers鈥� affinity for virtual experiences, it鈥檚 no surprise that most retailers鈥� initiatives in the space focus on reaching those consumers, either by setting up shop on the platforms where they spend the most time鈥攍ike Roblox鈥攐r by leaning into elements like gamification and influencer partnerships to increase visits and time spent.

On today's podcast episode, we discuss whether Snapchat's 鈥淟ess social media. More Snapchat鈥� is working, how concerned folks should be about its slowing user growth, and what to make of its revenue turnaround. Tune in to the discussion with our analyst Minda Smiley.

In theory, Pulse Premiere should generate significant revenue for premium publishers producing engaging TikTok content while simultaneously offering brands control by placing ads after suitable premium publisher TikToks in the For You feed. Our take: TikTok鈥檚 announcements are partner-heavy.

Temu appears to be riding the TikTok wave with an active influencer strategy that includes unboxing videos, try-on hauls, and promo codes. Given the social commerce prowess of parent company PDD Holdings, Temu should know a thing or two about amplifying efforts through social. How fast is Temu actually growing? Temu was No. 12 in 2022 holiday traffic, topping retailers like Kohl鈥檚 and Wayfair.

And that translates to sports betting revenues of about 13 billion. So obviously, the amount in revenue is a fraction of the money that's actually wagered. So we can talk about a market size, say, in terms of the revenues around 13 billion, but that's going to go up to close to 18 billion by 2026. And again, this has gone from virtually zero in 2018. (10:19):.

The company鈥檚 sales fell sharply when it irked conservative-leaning consumers who decried its partnership with transgender influencer Dylan Mulvaney as well as progressives who felt the beer maker didn鈥檛 offer enough support in the face of that backlash.