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蘑菇AV a fifth of 18- to 34-year-olds are watching beauty routine and tutorial videos鈥攁nd looking up specific influencers and creators to research and evaluate new products, according to our survey with Toluna.

FIs should consider partnering now with small business influencers and individuals or accounts that these new business owners follow, raising awareness with them before they move into their new role.

Credible healthcare influencers on social media can be persuasive. Nearly half (46%) of doctors follow healthcare influencers on social media, per LiveWorld. Physicians are most likely to follow influencers who are credentialed, well informed, and create relatable content.

For example, the percentage of influencer affiliate conversions that included a coupon was 32.3% in H1 2024, up from 8.8% a year earlier, according to Awin data. Read the full report, Affiliate Marketing 2024.

Child influencers: Ryan鈥檚 World, a channel starring 12-year-old Ryan Kaji, is one of the highest-earning YouTube accounts, at $35 million in 2024. Kaji is one of several wildly popular 鈥渒idfluencers鈥� whose content centers around toy reviews, slice-of-life, and challenges. Targeted advertising toward children on Kaji's channel contributed to YouTube鈥檚 $170 million fine for violating COPPA in 2019.

Social media and influencers are changing the tourism calculus by cultivating a desire for 鈥渁uthentic, off-the-beaten-path鈥� trips, per a Booking.com report. Travelers are ditching Milan for Brescia and Paris for Reims, per data from Expedia. They鈥檙e searching for areas that are more affordable and, ironically, have fewer tourists.

AI-generated influencers could disrupt platforms like OnlyFans by increasing competition and lowering costs.

It also means creators will have more options when making videos, which brands should keep in mind when working with influencers. YouTube introduced a few more features reminiscent of other social media networks. The new Inspiration Tab will offer a genAI 鈥渂rainstorming buddy.鈥� The feature could help creators curate a vibe or moodboard before producing content, similar to a Pinterest board.

Leverage influencers to win Gen Z mindshare鈥攂ut tread carefully. Over 60% of adult Gen Zers said they鈥檙e likelier to remember a social media post made by an influencer over one made by a brand, per Ypulse. Yet only 10% of Gen Zers trust influencers for financial advice, per Bank of America. Banks should choose influencers who are subject matter experts to win Gen Zers鈥� trust as well as attention.

Publicis' acquisition of MUC reflects its commitment to building an ecosystem where brands can engage customers across multiple touchpoints鈥攆rom retail media to influencer marketing, through its recent acquisition of Influential for $500 million.

These methods are followed closely by engaging in online communities on Reddit and Facebook and other similar platforms (51.5%), and viewing influencer content (42.4%). Many of these channels offer cost-effective ways of reaching Gen Zers鈥攊ncluding finfluencer partnerships鈥攁ffordable even for smaller FIs, depending on the scale they鈥檙e trying to achieve.

From ad dollar spend to influencers and connected TV, we deliver daily insights on media, marketing, and advertising. Not a subscriber? Sign up here and get our quizzes sent directly to your inbox to see if you can pick a winner. Help us research B2B advertising and enter for the chance to win a $100 Amazon gift card. Take our survey here. February 5, 2025.

As more ad dollars flow into influencer marketing, creators want to develop viable businesses that are less reliant on the whims of individual brands or social platforms. Brands are looking beyond TikTok to build community.

Despite the ubiquity of travel influencers on social media, the travel industry restrains itself when investing in social display ads. Click here to view our full forecast for US social network ad spending penetration by industry. By extension, travel leans away from mobile.

Black users comprise smaller shares of these platforms, so it's crucial for advertisers to be knowledgeable of current trends, major influencers, and pop culture references to avoid misstepping and accidentally alienating an important audience. Collaborating with Black micro-influencers, Black consultants, and multicultural agencies can help fill this knowledge gap. Sources. Deloitte.

Our take: Marketing GLP-1 weight loss supplements via an eminently popular reality TV star and influencer and offering the capsules at a time when consumers are willing to spend more on their health and wellness is ingenious. As of the time of writing, Kourtney Kardashian Barker boasts approximately 222 million followers on Instagram alone.

Endorsements by celebrities, influencers, bloggers, and creators were cited far more frequently by consumers in this group across the clothing, footwear, and accessories categories.

Diversify your affiliate partnerships with influencers, coupon sites, cashback platforms, and content publishers to reach different audience segments. Remember that while affiliate marketing is powerful, it works best when supported by other channels like media and search. 3. Focus on retention beyond the holidays. Customers buying from you in December have year-round needs.

GLP-1s have become exceptionally popular due to celebrity and influencer endorsements. A surge in prescriptions is coinciding with ads communicating the drugs鈥� benefits and where consumers can access them. Big Pharma tends to advertise more in election years, according to MediaRadar.