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CNN launches $3.99 paywall: It鈥檚 a bid to grow digital dollars as cable viewership and revenues decline.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer

FIFA is trying and struggling to find a rights partner for the Club World Cup, a yearly tournament that the sports league is hoping to build out to be a major media event akin to its flagship World Cup tournament.

YouTube claims 10.4% of daily time spent with TV in the US, according to July 2024 data by Nielsen.

It all started with retail media, which we define as digital advertising powered by first-party data and operated by retailers who act as media channels. But now, we鈥檙e seeing other sectors jump on the media network bandwagon. 鈥淩etail arguably inspired and kicked off the commerce media trend,鈥� said Marzano.

Here are five charts that reveal the scale and outlook for CTV from the perspective of its access points.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer

An inflation tourniquet: The Inflation Reduction Act simultaneously tackles climate change and inflation. Providing tax breaks on clean energy could boost consumer spending.

Mobile media consumption exceeded time spent with PC/laptop/tablet for the first time this year. Near-ubiquitous use of social media, messaging apps, and video on smartphones has tipped the scale in favor of mobile. The US remains at the top of the list of countries polled for broadcast TV viewership.

On today's podcast episode, we discuss what might happen to just a select few traditional media companies, what AI rules might look like, and how a Trump presidency will affect the US ad market. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Gadjo Sevilla, and Vice President of Content Paul Verna.

Two US payment systems鈥擣edNow and the RTP network鈥攁re driving real-time payments growth. New features, industry innovation, and emerging use cases will help them overcome implementation hurdles.

Time spent on social media by US users is set to plateau in 2025. But there are substantial differences in how different age groups spend time on social platforms.

Netflix dominates in consumer attention however you slice the data.

Google鈥檚 antitrust battle with DOJ: Company should demonstrate market competition, low barriers to entry, and no evidence of consumer harm.