蘑菇AV

According to recent research, creators now account for nearly 50% of actions taken across affiliate channels, driven by consumers鈥� growing trust in creator recommendations and the ease with which influencers integrate content such as product reviews, podcasts, and social media posts.

鈥淎I search and AI tools in general have so much potential to improve the shopper's experience when it comes to these marketplaces with really vast product catalogs,鈥� said our analyst Sarah Marzano on an episode of the Behind the Numbers podcast. Marketers are already invested in search advertising; 62.2% of US retail media ad spend will go to search this year, per our March 2024 forecast.

Incoming vice president JD Vance recently said on a podcast that he鈥檚 a big critic of pharma advertising. Vance wasn鈥檛 concerned with drug ads鈥� influence on consumers but rather that media companies don鈥檛 appropriately investigate the drug industry since they rely so heavily on Big Pharma鈥檚 ad dollars. Vance鈥檚 critiques of D2C pharma ads aren鈥檛 the same as Trump鈥檚.

On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI鈥檚 usefulness for advertisers will be similar to the calculator鈥檚 effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to help advertisers target folks. Tune in to the discussion with our analysts Max Willens.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the role of the store for the beauty space, Walmart's involvement in this product category, and how TikTok is changing things. Then, for "Pop-Up Rankings," we rank the top three social media trends that have influenced beauty products and how they're marketed. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

The era of explosive growth for podcast listenership is coming to an end for much of the world.

TikTok鈥檚 latest target is podcasts: YouTube鈥檚 success with the format tipped off the short-form video app to an opportunity for incremental growth.

In 2023, 143.3 million people in North America will listen to a podcast at least once a month. This figure exceeds any other region or country that we currently track. Over time, however, audiences in other parts of the world will surpass the combined total of the US and Canada.

A successful ancillary service adds value in a way that makes your brand stickier, our analyst Suzy Davidkhanian said on the "Behind the Numbers: Reimagining Retail" podcast. "It creates brand loyalty inadvertently for us as consumers, but is probably very calculated for the brands offering these services.". Here are three key ways retailers are making the most of ancillary services:. 1.

For instance, turning text into a podcast or long articles into shorter newsletters. AI starts to change the open web. Generative AI (genAI) has started to upend long-time patterns on the web. Most notably, the rise of generative search has started to change how much referral traffic publishers receive from search.

The example: Alex Cooper, host of 鈥淐all Her Daddy鈥� podcast, created a before, during, and after campaign for reality show 鈥淟ove Island USA.鈥�. 鈥淭he people America had been falling in love with, or seething with anger at, got a chance to come on the podcast, and it created this full 360 moment,鈥� said Ceckowski. Again, timing and authenticity were crucial.

Spotify has attempted to capitalize on that move by adding podcast comments to boost engagement. It also removed hosting requirements for video podcasters to better position the platform to compete with YouTube and TikTok for independent creators. Our take: This feature reflects the increasing importance of social media in music discovery and promotion.

On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.

The Weekend Edition includes a dedicated section on the website, two new newsletters, and a narrated audio playlist available through the Bloomberg app and Apple Podcasts. According to Bloomberg, this expansion aims to reach 1 million subscribers by mid-2025; it currently has 740,000, up from 590,000 this past July.

鈥淚t鈥檚 no small task to turn around all four banners that operate under the Gap, Inc. label,鈥� said our analyst Sarah Marzano on a recent episode of the 鈥淩eimagining Retail: Behind the Numbers鈥� podcast. 鈥淐rawling out of the never-ending discounting race to the bottom has really eroded a lot of the brand equity.鈥�. 2. Amazon Fresh.

On today's podcast episode, we discuss whether teens will need permission to access social media, if companies saying goodbye to the CMO role is a good move, Spotify's video plans, the path for ride-hailing firms, better ways to measure progress, and more. Tune in to the discussion with our analysts Ross Benes, Carina Perkins, and Max Willens.

It offers ad-free listening for about 100 million songs and millions of podcast episodes with Amazon Music, access to a vast collection of programming and live sports on Prime Video, and unlimited photo storage with Amazon Photos.

On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three activations in retail media. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Sarah Marzano.

The campaign will center on channels popular with young consumers, like social media, podcasts, and connected TV. Insurers will build policies around young consumers鈥� needs. Leading life insurers will move away from offering life insurance as a standalone policy provided through employers.

On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

YouTube is the best platform for ad engagement, but others are rising: Our Industry KPI data found that YouTube, X, and podcasts delivered the strongest attention metrics.

On today's podcast episode (part 1), we discuss what publishers can do about GenAI that summarizes answers, how to strike the right ad load balance, and who has the best 'what-to-do-about-social-media' strategy. "In Other News," we talk about what social app BeReal's next move will be and why X (formerly Twitter) is pivoting to CTV. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

Next time you're reaching for a payment method, you're going to be like, oh yeah, this makes me feel better, so I'm going to use it,鈥� our analyst Suzy Davidkhanian said on our Behind the Numbers podcast. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.