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Beauty is proving resilient to the cost-of-living crisis as shoppers splurge on premium products to boost their mood and skin health. But it won鈥檛 escape unscathed, with consumers already streamlining their beauty regimes and searching for bargains online.

I think Meta and other social platforms are going to capture some of that shopping behavior, but there's a long list of other beneficiaries, and it's also a really good moment right now for a lot of social shopping startups.

She joined Hy-Vee in 2024 after leading retail media at Dick鈥檚 Sporting Goods. Why this matters: Retail media talent has the opportunity to climb to the top of the corporate food chain. While the lion鈥檚 share of retail media ad spending is claimed by Amazon, Mazza鈥檚 ascendance shows that brick-and-mortar companies are paying special attention to the rapidly growing sector.

Why it matters: As online marketplaces鈥� share of ecommerce sales grows, it becomes harder for regulators to police the flow of unsafe goods, particularly if they鈥檙e coming from overseas sellers. While the EU has extremely strict toy safety laws, they don鈥檛 apply to merchants based outside of the bloc if the sale takes place via a marketplace like Amazon.

I think millennials are a good prototype for the digital generation even though they're not fully digital, is that they tend to stick to the habits that they became accustomed to in their twenties. But they do slow down on them. They're not posting as often. They don't feel the pressure to be as active online, but they're staying pretty loyal to the stuff that they learned.

This risks losing the human touch vital to good hiring decisions, with AI recruitment potentially encouraging a 鈥渟pray and pray鈥� approach that submits multiple applications to see which ones pass the tech鈥檚 assessment. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

How we got here: Digitally native brands such as Warby Parker, Dollar Shave Club, and Casper built their businesses by leveraging low-cost digital ads to reach consumers with a message that by cutting out retailers and selling directly to shoppers, they could sell goods at lower prices. But amid an economic slowdown, growing competition, and rising digital ad costs, the model no longer works as well.

Sales growth in the fast-moving consumer goods (FMCG) category on Douyin was even more noticeable, per Nielsen, with strongest growth in the food staples, mother and baby goods, and dairy product categories. Retail livestreaming ecommerce sales growth is far outpacing total retail ecommerce.

Good Measures launches prescription food delivery powered by Instacart: We unpack how health systems, health plans, and grocers are getting behind the food as medicine trend.

Technologies like digital clienteling tools and NFTs have created avenues for online engagement that can appeal to luxury consumers while maintaining a sense of exclusivity distinct from the typical public-facing website.

Here are five charts on how an increasingly digital world is changing the CPG industry. 1. Gen Z is more likely to discover CPG products on search than on store shelves. Over a quarter (28.0%) of Gen Z consumers have discovered grocery products via search engines, compared with 16.7% that have discovered products while browsing store shelves, per our May forecast.

eBay recently posted ad revenues of $367 million in Q2 2023鈥攁 growth of 35% YoY鈥攊n its latest earnings. But much of that can be tied to innovation in its ad types, improved measurement capabilities, and expanded third-party ads. eBay鈥檚 market also gives it a retail media opportunity outside of consumer packaged goods (CPG). Let鈥檚 break down what eBay is doing right.

We asked our analysts which companies they have their eyes on this year and why they鈥檙e positioned for potential success (or disaster). The Kroger Co., for example, is leveraging its digital offerings to scale its business, while Nike may pivot back to wholesale to stay competitive.

Many retailers are ramping up their in-store media offerings to create an interactive, digital experience within the store, said Marsten, citing The Kroger Co.鈥檚 partnership with Cooler Screens and Walmart鈥檚 wall of TVs. 鈥凄颈驳颈迟补濒 is physically changing what the store looks like inside,鈥� she said. 鈥淐hanging what you鈥檙e going to be able to interact with, touch, feel.鈥�.

Retailers are adapting to the changing market by focusing on digital tactics that drive demand for in-store shopping to meet evolving customer needs and expectations. Here鈥檚 what you need to know.

Consumer packaged goods (CPG) and consumer products: Includes food products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetic products.

Temu鈥檚 number of unique US visitors increased by nearly nine times between September and December 2022, according to Comscore Media Metrix Multi-Platform. That made Temu more visited than Chinese goods sellers Shein and Wish by the end of last year, before it rose to greater prominence with its Super Bowl ad campaign.

The coronavirus outbreak sparked a rise in digital buying and ecommerce, and consumers in France are continuing to purchase online. As a result, advertisers shifted their ad budgets toward digital even faster than previously projected. As competition heightens and the number of online consumers continues to grow, retailers are looking to drive brand awareness and increase sales.

In a good sign for TV advertisers, ad-cost inflation slows: Scarcity, rising costs, and newcomers pushing prices up caused ad inflation to soar last year.

This exclusive data provided to Insider Intelligence by market intelligence firm Sensor Tower looks at Facebook and Twitter ad spending across industries in 2022 and 2023, and how those platforms compare against YouTube in the first half of this year.