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Enhanced services and new experiences: Numerous stores are adding services to attract customers and add new sources of revenues. CVS and Walgreens, for instance, have invested heavily in a retail clinic strategy, which has turned them into medical service providers.

Expect the Brazilian retailer to double down on creating more authentic relationships with customers via social media influencers to drive sales and increase its ecommerce market share. Predictions. Brands in the region will bet big on short-form video for social commerce growth.

Spending on social media, for instance, will be hit the hardest, while connected TV spend will be a bright spot. Listen to the full podcast.

I was reading that at the time, it was about 8% of the company's revenue. They are still working to offload the Yeezy inventory, and it's worth noting that I think the sales that they're generating from that inventory is still something that's impacting their top line sales.

Interestingly, influencer and creator recommendations aren鈥檛 huge drivers of purchase behaviors, nor are company or brand names. Livestream shopping, which has yet to catch on in the US, is also a low driver of social media purchases. Still, companies like TikTok and Amazon are building out their livestream commerce capabilities in the hope of driving consumer adoption. 4.

Net profit increased from $40 million in Q1 2023鈥攐n revenues of approximately $600 million鈥攖o $200 million in Q1 2024, per company data. The ad revenues of Xiaohongshu鈥檚 parent company, Xingyin Information Technology, grew 43% YoY in August 2024, while TikTok-parent ByteDance saw a drop of 27% in ad revenues over the same time frame, per Guideline Standard Media Index (SMI) data. Predictions.

Essentially, Musk is the most powerful social media influencer Tesla has at its disposal. While he may be controversial at times, Musk successfully makes the Tesla brand more human and gives consumers more to connect with. 19%: The YoY increase in Tesla鈥檚 store and service locations in Q2, rising from 673 to 709.

Amazon鈥檚 campaign encouraging parents to spend less on their kids was also an A+ move in a season where people are really prioritizing value. 鈥淚 love the 鈥荣辫别苍诲 less on your freeloaders鈥� commercial,鈥� said Davidkhanian. 鈥淭hey're looking at the entirety of back-to-school鈥�grade school, high school, back to college.

We forecast its US ad revenues will increase by 36% this year, to $6.83 billion, far outpacing the growth of its rivals. Some speakers advocated for brands to step away from TikTok.

Looking ahead: While social platforms鈥� commerce efforts have led to mixed results, it鈥檚 still a huge revenue opportunity: We expect US social commerce sales to grow 34.4% this year, to $53.1 billion. That growth will come not just from an influx of new shoppers, but also from existing shoppers spending more. Go further: Check out our latest Social Commerce Forecast.

As TikTok continues to beta test search ads, we can expect advertisers to jump at the chance to spend on them to reach the platform鈥檚 150 million US users.

Surveyed retailers鈥� annual revenue is no less than $150 million. Most respondents cited earnings between $150 million and $50 billion in annual revenue.

In Canada, one-quarter of adult Gen Zers spend over an hour on TikTok daily. Users within that group are more likely to spend upward of 2 hours per day on the app, according to the Narrative Research and Logit Group survey. Our time spent forecasts for TikTok in similar markets show it far outpaces other social networks.

In fact, Gen Zers place equal trust in influencer content as in bank content. Banks are competing with influencers for Gen Zers鈥� time spent on social media. When asked about the research methods they use on social media, viewing and reading influencer content (50.0%) was second only to bank content (56.3%). The disconnect between Gen Zers鈥� use of and trust in banks鈥� social media content is noteworthy.

Influencers and livestream hosts have played a factor in bridging that gap. Quick delivery: 鈥淭here鈥檚 kind of an immediate gratification that takes place because goods could be delivered very, very quickly,鈥� said Canaves. This rapid delivery infrastructure doesn鈥檛 exist for social apps in the US and the UK.

鈥淰颈谤迟耻补濒 颈苍蹿濒耻别苍肠别谤蝉鈥� will be peddling products on livestreaming sessions. The audience will also be able to browse products simultaneously using augmented reality technology. More than 30 luxury brands, including Louis Vuitton, Burberry, and Prada, have worked with Alibaba鈥檚 virtual idols Ayayi and Noah to launch marketing campaigns.

But as shoppers increasingly home in on price, brands will have to lean into other qualities, such as sustainability initiatives or influencer marketing, to stay top-of-mind and prevent consumers from trading down.

Valuable features may include earning cash back in a cardholder鈥檚 top spending category or redeeming cash rewards for direct deposit. Rewards will incentivize essential spend. Mastercard partnered with fintech Bilt, for example, on a card that gives cash back for rent payments.

On today's episode, we discuss what's currently driving retail media, the other retailers outside of Amazon to watch, and what advertisers should be focusing on in this moment. "In Other News," we talk about ads (and influencer content) in Roblox and why Tesla has decided to start advertising for the first time. Tune in to the discussion with our analyst Max Willens.

Commerce isn鈥檛 driving revenues for social media platforms the way the platforms once hoped. That鈥檚 what our analyst Jasmine Enberg predicted during the keynote session of our 鈥淎ttention! Trends and Predictions for 2023鈥� event.

An influencer who has mastered the art of B2B social platform LinkedIn. How is it used? The same way 鈥渋苍蹿濒耻别苍肠别谤鈥� would be used in any creator economy conversations, but specific to LinkedIn. Why should you care? More than 1 in 5 people in the US are on LinkedIn, and both the creator economy and B2B ad spend are growing, according to our forecast.

Within a few years, Netflix and Amazon Prime Video will likely be the leaders in sub OTT ad revenues.

Gen Z adults trusts influencers over brands because they value real-world experience. That means leveraging organic social media and influencer marketing on TikTok, Instagram, and beyond to get Gen Z buy-in. Brand example: Language app Duolingo has made its presence (and its green owl mascot) ubiquitous on TikTok and other social media platforms. The force behind Duolingo鈥檚 social media success?

. $4.3 million: The spend to get rid of its No. 3 Hair Perfector stock after a meme about one of its ingredients (which is banned in the EU for safety reasons) went viral. The brand didn鈥檛 see a huge impact on sales, but Wong warned of the double-edged sword of social media. 鈥淚t can elevate you鈥� [but] it can also be disruptive,鈥� she told Vogue Business.