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Key stat: More than half of Gen Z and early tech adopters buy their food entirely online (54%) or use a mix of online and in-store shopping (58%), per Walmart. Why it matters: Grocery retail sales are expected to reach $1.569 trillion in the US this year, with $204.61 billion coming from online purchases, according to our forecast.

71% of US adults prefer to take their time while shopping online for clothes and shoes, according to November 2023 Kearney data.

鈥淥nce people feel a little bit more confident about the price of groceries, that allure of the convenience of delivery is going to come back and people are going to continue to use that option,鈥� he said. Grocery ecommerce sales will remain high in the US because the shoppers who already are buying groceries online are spending more, and because Walmart and Amazon are incentivizing online shopping.

How TikTok, Temu, and Sephora are making online shopping fun. Clothing, groceries, and beauty products are popular digital purchases. How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. A previous version of this story noted unique visitors. The chart shows visitors.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber鈥檚 shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.

Instacart is bringing its smart Caper Carts to a number of independent retailers, including Geissler鈥檚 Supermarkets and Bowman鈥檚 Market, in addition to a partnership with Australian grocer Coles Supermarkets.

There鈥檚 no doubt that the combination of all digital activities drives far more product and brand awareness than the physical store. But no single online channel鈥攚hether third-party retailers, brand websites, or social networks鈥攈as overtaken the power of the store.

Many retailers are ramping up their in-store media offerings to create an interactive, digital experience within the store, said Marsten, citing The Kroger Co.鈥檚 partnership with Cooler Screens and Walmart鈥檚 wall of TVs. 鈥凄颈驳颈迟补濒 is physically changing what the store looks like inside,鈥� she said. 鈥淐hanging what you鈥檙e going to be able to interact with, touch, feel.鈥�.

Nonalcoholic beer, wine, and spirits retail sales in the US grew 31.3% YoY in 2024, per a November report from Circana. 83% of Gen Z adults typically buy alcohol in-store at a supermarket or liquor store, according to an October 2024 survey from Attest.

Malls are struggling to stay profitable as consumer behaviors change and shopping moves even more online. While foot traffic and occupancy rates are down, there are some opportunities for growth. By changing up their retail mix and mastering the omnichannel experience, malls can regain relevance among shoppers.

The next front in Temu鈥檚 campaign against Amazon will revolve around low-cost grocery. Temu could appeal to inflation-weary consumers by introducing the gamified, group-buying grocery shopping concept that made sister app Pinduoduo enormously popular in China. Mounting pressure will squeeze the long tail of retail media networks.

Methodology: Data is from a November 2024 Morning Consult survey as cited in company newsletter. 2,206 US adults were surveyed online during September 20-24, 2024.

Travel companies leveraging first-party data to power proprietary ad networks are establishing a presence in the commerce media landscape. Advertisers can enhance their digital strategies by incorporating travel into the commerce media mix.

The news: Shoppers spent big over the holiday season, especially online. Deep discounts, growing optimism, and the desire to get ahead of potential 2025 price increases loosened consumers鈥� purse strings, contributing to healthy sales growth for the last two months of 2024. US online sales rose 8.7% YoY to a record $241.1 billion, per Adobe鈥攃lose to our projection for 9.0% ecommerce growth.

"DoorDash doesn't have the location data that Lyft does, and Lyft needs the kind of restaurant and grocery delivery data that DoorDash has,鈥� Feger said. 鈥淚 think that's going to really strengthen both of their ad networks.鈥�. These partnerships help address the fragmented nature of travel purchase journeys by connecting data on where customers are going with hyper-local market information. 3.

In 2025, discount grocery retailers like Aldi or Dollar General will lose their footing with consumers as other retailers offer more convenience, value, or variety. Walmart Inc. will amass $69.60 billion in US grocery ecommerce sales this year, making it the top grocery retailer by ecommerce sales, per our forecast.

Premier cardholders will earn 6 points per dollar on JetBlue and Paisly purchases, 2 points at restaurants and grocery stores, and 1 point on all other purchases. They will get $300 in statement credits on Paisly purchases and a $120 application fee credit toward Global Entry or TSA PreCheck. Cardholders will also get complimentary access to JetBlue鈥檚 future lounges.

Use this chart: Marketers can use this chart to emphasize the opportunity for grocery brands to attract consumers who want to cook at home and illustrate the importance of value among restaurants and foodservice brands. Related 蘑菇AV reports:. US Grocery Ecommerce Benchmarks: Q4 2024 (蘑菇AV subscription required). Restaurant Digitization 2024 (蘑菇AV subscription required).

Amazon dominates online beauty spend in the UK. The ecommerce giant has a 35.1% value share of online beauty sales, according to April 2023 data from NIQ鈥檚 Foxintelligence. However, pure-play generalists like Amazon have a lower share of spend among Gen Z and millennials than older generations, per NIQ. Drugstores and supermarkets also underperform with Gen Z and millennials online.

Grocery TV鈥檚 analysis showed a 14% average sales lift for CPG brands using its in-store network. Our take: Smart carts, endless aisle screens, and scan-and-shop tech bring digital ads into physical stores, tapping into the 80% of sales that happen offline.