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The streaming service also launched in the UK last year in an effort to capitalize on the market鈥檚 FAST viewership boom, though it faces stiff competition from entrenched streamers. What鈥檚 next: Tubi will have to prove that it can handle the large viewership that its broadcast is likely to attract in order to prove to new viewers and advertisers that its service is worth returning to.

The pandemic accelerated investment in CX technology to meet rapidly changing needs. But as consumer priorities shift again amid high inflation, UK retailers need to understand which technologies are hitting the mark and which are not.

I'm saying us because we're all part of the British monarch Commonwealth. Marcus Johnson:. Speaking for everyone, are we? Suzy Davidkhanian:. Yep. Marcus Johnson:. Okay, good. All right. We're also joined by a senior analyst who covers retail and e-commerce for us in the UK and Western Europe. She's based in England. We call her Carina Perkins or Charles Dickens. Who would you be, Carina?

LinkedIn is expected to overtake Facebook for Gen Z users in the UK by 2028, per our forecast. 32% of US adults use LinkedIn, per Pew Research, just behind TikTok (33%) and Pinterest (36%). Our take: These new tools set the stage for LinkedIn to monetize its video content and become a go-to platform for social media influencers.

Marcus, you have a British accent. I brought you on board to talk about the UK, but you don't have any numbers for the UK for me, do you? Marcus Johnson (12:37):. Haven't got a clue. Bill Fisher (12:38):. No? Good job I do, then, isn't it? Marcus Johnson (12:40):. You live there. [inaudible 00:12:44]. Bill Fisher (12:44):.

Zooming out: Wikipedia has faced bias accusations elsewhere, including from Croatia, Japan, Spain, and the UK. Critics have claimed both liberal and conservative bias, though founder Jimmy Wales disputes systematic liberal bias exists. Why it matters: Marketers beyond India should be aware of Wikipedia鈥檚 critical role in the digital knowledge ecosystem.

ASOS in October began charging UK shoppers who frequently return items a return fee of 拢3.95 ($5.26) if they keep less than 拢40 ($53.22) worth of items, per the BBC. Nordic department store Boozt banned roughly 60,000 so-called 鈥渟erial returners鈥� who it claimed 鈥渆xploit high service levels of free shipping and returns at the expense of our business, other customers, and the environment.鈥�

Adults in France now spend more time with digital media than with traditional media. While media habits are fairly advanced in that respect, the country still sits behind the UK, so French marketers could look there for ideas about strategy.

Gen Z will lead in social network user penetration in the UK this year鈥攐vertaking millennials and well ahead of Gen X and baby boomers. Gen Z is thus beginning to have a more meaningful impact on overall usage trends. Social Network Users by Generation/Age.

Total media time is flattening out in the UK after the artificial bump brought about by the pandemic. Video consumption, though, via multiple platforms, is one area where marketers can count on continued consumer engagement.

Another day, another Google probe: The company has its hands full with its search and ads divisions facing antitrust investigations in the US and the UK. Regulatory pressure from China could add credence to anticompetition claims.

Deep research is initially available only to US-based subscribers; the company said it鈥檚 working to bring the feature to the UK, Switzerland, and the EU. Deep research is a step toward AGI: The new AI agent integrates text, PDFs, and images into a cohesive analysis that can be applied to finance, science, policy, and engineering.

There鈥檚 evidence that traditional stock photos and videos have less of an impact on purchase decisions鈥�13.7% in North America and 7.0% in the UK鈥攃ompared to AI-generated content (25.5% and 10.0%), highlighting the importance for the merged company to modernize and diversify its offerings. At the same time, the integration of AI technologies will need to enhance rather than replace core offerings.

In France and the UK, digital is the majority media and has been for some time鈥攕ince 2022 in France and 2016 in the UK. Digital advertising鈥檚 appeal is growing rapidly. Eyeballs still remain in traditional media, but legacy platforms will struggle to improve revenues as digital takes hold.

Still, Shein remains a heavyweight in the US and UK fast-fashion scenes as younger shoppers snap up its cheap, trendy products.

Banks鈥� opportunity: Banks know the importance of PFM tools鈥攁 recent study of UK banking customers showed 57% of customers want their primary bank to offer more visibility into their financial standing, and 31% will switch banks if they don鈥檛 upgrade their digital tools. And a clear leader hasn鈥檛 emerged as a replacement for the now-defunct PFM app Mint.

Strategic market selection prioritizes regions once Reddit鈥檚 audience reaches 10% of the local internet population, with India, the UK, Philippines, and Brazil emerging as growth leaders. Revenue opportunities are expanding through cross-border advertising, particularly for European brands targeting US audiences.

Apple opened up its near-field communication (NFC) technology to third parties in the US, the UK, and five other markets. This enables third-party digital wallets like Google Wallet to offer in-app contactless transactions for in-store payments. Apple will also let users switch their default contactless app. Access became available with the release of Apple鈥檚 iOS 18.1 update in October.

The company is telegraphing a return to its British roots with a new campaign titled 鈥淚t鈥檚 Always Burberry Weather,鈥� featuring Cara Delevingne and Barry Keoghan. Early results from Bernstein鈥檚 brand heat tracker indicate that the messaging shift is resonating with social media users. Burberry also plans to introduce 鈥淪carf Bars鈥� to its global store fleet, starting with its New York City flagship.

UK regulators forced the company to back off its planned 2024 launch for the post-cookie solution Privacy Sandbox. Several countries in Asia, including South Korea and Japan, also introduced measures to reduce Google and others鈥� ability to stop competitors from breaking into markets.