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The No. 1 task for which marketers use AI is personalization (38%), with ad optimization (34%), and chatbots (33%) following, according to Ascend2. Both of these involve some level of content creation, but only 28% are using AI to automate that process. 3. On Amazon, AI use helps write and optimize listings.

Between the proportions of customers who called live chat and chatbots 鈥渆xtremely valuable,鈥� there was a 17-percentage-point gap in favor of live chat. Banks need to better communicate 肠丑补迟产辞迟蝉鈥� value so they can close this gap, especially as heavier chatbot usage can help them realize significant savings in human and financial resources. Consumers want convenient help.

鈥淟补谤驳别 chatbot platforms will start to have customized versions, tools, and plug-ins that will enhance the [AI] experience in its own way, and they鈥檒l be sold in stores,鈥� Wurmser said. Last month, OpenAI announced a GPT store that will allow developers to build specialized chatbots, and we predict Meta and ByteDance will follow suit with their own versions.

The news: Baidu, which is acknowledged as China鈥檚 answer to Google, is sprinting to prepare its AI-powered chatbot, Ernie, but is reportedly struggling to get it to perform basic functions, per The Wall Street Journal. There鈥檚 intensifying pressure for companies in China to match or surpass technologies like popular generative AI.

In fact, 74% of consumers have interacted with businesses through chatbots, per Verint. But more than half of US Gen Xers, baby boomers, and seniors feel negatively about companies using AI in their CX, according to SurveyMonkey and Momentive, so some may be resistant to AI chatbots. Use this chart:. Understand how customer service expectations vary based on age.

Chatbots are a natural fit for generative AI because of the technology鈥檚 natural language processing capabilities and its ability to answer simple customer questions. 鈥淲hen it comes to customer service, response time and effectiveness of the response are crucial,鈥� said Zhang.

Baidu is the latest to throw its hat in the ring with its generative AI chatbot, Ernie, set for launch sometime after internal testing is completed in March. High-maturity regions are already grappling with regulatory complications. Despite high interest in鈥攁nd rapid adoption of鈥攇enerative AI in Canada, Europe, and Latin America, it might not be smooth sailing for the technology.

Chatbots powered by generative AI can handle a variety of customer inquiries, from processing payments to answering billing questions and providing account information. But generative AI also has conversational aptitude that can make customers feel like they are chatting with a person, not a bot. Personalization. Generative AI can help personalize customers鈥� payment experiences.

For one thing, Google is still the default search engine across major browsers and mobile devices and going to a chat bot or even another search engine for answers just adds friction for end users. And that's not to say non Google chatbots don't pose a threat at all, but it does mean that they only make a huge difference for a certain type of query.

Snapchat+ has more than 3 million users, thanks in part to the draw of its My AI chatbot. But the platform has a ways to go it reaches its goal of 10 million subs. For advertisers鈥� consideration: 鈥淪nap introduced My AI really as an engagement play. But what I think is really interesting about it now is that it is an advertising play as well,鈥� said Enberg.

Publishers are also diversifying their editorial strategies, incorporating newsletters, subscriptions, and AI chatbots to mitigate the potential downturn in search-driven traffic. Our take: The shift toward SGE highlights the importance of adaptability and innovation in digital publishing.

Meta surprised users with an AI chatbot that lives in the search bar on Instagram and Facebook. So that's there now. OpenAI released GPT-4 O, which we've talked about a bunch Billed as a new, more powerful and conversational version of its large language model. OpenAI entered into new content licensing deals with some very major media organizations, publishers.

Chatbots reign in AI use. Some 83% of executives worldwide consider chatbots like ChatGPT the most relevant use of generative AI to their business, while 75% are optimistic about generative AI鈥檚 use in data and 71% are interested in its text abilities. More than one-fifth of people in the US will use ChatGPT at least once per month next year, according to our forecast. 4.

Although Gen Zers and millennials will clearly be the most eager to embrace chatbots and other genAI tools, older consumers may get on board as well.

The prediction: Chatbots, historically, haven鈥檛 been efficient, Morris said. But advancements in generative AI-powered shopping assistants may be a game changer. For example, Mastercard鈥檚 Shopping Muse, released last November for ecommerce retailers, is meant to recreate the in-store human experience, tailoring product recommendations based on a consumer鈥檚 profile, intent, and affinity.

It鈥檚 focusing on foundation models, including the software underlying popular chatbots like OpenAI鈥檚 ChatGPT. US Federal Trade Commission (FTC) Chair Lina Khan wrote an op-ed in the New York Times calling for regulation of AI, fearing it could pave the way for Big Tech鈥檚 dominance as well as fraud and a threat to personal privacy.

Chatbots: Generative AI can help retailers provide faster, personalized, and engaging responses to customer inquiries. Product descriptions: The technology can automate new product descriptions and product categorization.

Though AI-based solutions like chatbots powered by technology like ChatGPT will likely gain traction this year, the technology still has some wrinkles to iron out. It can鈥檛 replace humans just yet, and plenty of known and unknown risks are associated with its use.

The chatbot can then make a recommendation, linking to specific products. Watch out: Customer-facing AI may not be as sensitive to the tone of queries as a human representative might be. Here again, Wurmser said brand guidelines for use are important. 3. Image rendering. AI can be used to turn 2D apparel images into 3D renderings.

So far, Meta鈥檚 large language model LLaMA and Snapchat鈥檚 chatbot My AI are not aimed directly at marketers, but that鈥檚 likely to change as generative AI further penetrates the social landscape. What are the most promising use cases, and what are the limitations? Generative AI can:. Kick-start the creative process. Give ChatGPT a prompt such as 鈥淢y company sells cars.

The bigger trend: Hype around generative AI exploded this year, but we鈥檙e still in the early stages of applying the tech beyond chatbots and search engines. 蘑菇AV 65% of executives said generative AI will have a high or extremely high impact on their organization in three to five years, per a March KPMG survey.

And it kind of builds upon the future of search in the age of generative AI and chatbots. And a lot of that search is going to fall by the wayside as chatbots become more sophisticated and start to act on behalf of users, and maybe take on tasks or complete searches and purchases on behalf of users.

But banks should start experimenting with its uses now鈥攍ike powering customer-facing chatbots or developing personalized marketing campaigns and products. AI can also aid in task automation and fintech integration, helping FIs decrease time and resources spent on back-office operations. So last summer: Areas that were once hot have reached the peak of the hype cycle and are now on the decline.