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Between bank collapses and a prolonged crypto winter, 2023 has not been kind to the banking industry. But that doesn鈥檛 mean things can鈥檛 turn around. Here are five charts on what鈥檚 good (consumer trust remains steady), what鈥檚 bad (crypto鈥檚 downfall continues), and some areas of opportunity (the rise of ChatGPT).

Grocery shoppers are omnichannel shoppers, our analyst Blake Droesch said on a recent 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. That means consumer packaged goods (CPG) brands should employ a mix of digital and in-store advertising strategies to engage customers where they shop.

Since May 2022, online grocery prices have risen faster than those of any other ecommerce category, per Adobe鈥檚 Digital Price Index. In July, the year-over-year price change for online grocery reached 13.4%, a record high for the year.

In January, Walmart partnered with Unity to integrate commerce APIs into games and apps, allowing users to purchase physical goods within the virtual world. Zoom out: The metaverse鈥檚 growth will be fueled by a combination of social gaming, digital twin services, remote collaboration applications, and advancements in augmented and virtual reality hardware鈥嬧��.

Ads served within retailer apps can also be a good way to reach consumers close to time of purchase. 3. Gen Z is sold on social commerce. Key stat: US Gen Zers are more than twice as likely as the general population to buy holiday gifts via social platforms this year, according to May 2024 data from Basis Technologies and GWI.

This puts the commerce media networks in a good position to capture ad dollars reallocated from platforms that rely on third-party identifiers. To address the impact of cookie deprecation, 60% of US marketers are turning to first-party data strategies, according to March 2024 data by Epsilon and Phronesis Partners.

How consumers shop for doctors online: A new Patient Pop survey shows that finding a healthcare provider online is a lot like picking a restaurant or buying shoes. We dig into what they鈥檙e looking for before booking a doc.

Shoppable media is any form of digital media that includes a 鈥渟hoppable鈥� call to action. Prominent examples of shoppable media include social commerce, connected TV (CTV) ads with QR codes, livestream shopping, and online recipes that include links to purchase sites. Social commerce is a growing market, but adoption hasn鈥檛 caught on elsewhere.

Streaming services are increasingly rolling out promotions and discounts to drive ad-supported sign-ups鈥攕erving nearly half (49%) of subscription video-on-demand (SVOD) subscribers who view them as a good way to save money, per Circana. 鈥淭here will still be a big contingent, probably a third of viewers or more, who will opt to pay more to avoid ads though,鈥� Benes said.

In addition to restaurant delivery, Grubhub enables shoppers to get office supplies, pet supplies, and other goods delivered to their doors. Our take: Wonder is making a bet that the whole is greater than the sum of its parts. Mashing together assets such as Blue Apron and Grubhub along with a grocery (and other retailer) delivery service into a single app will offer shoppers a convenient option.

Comcast looks to free streaming biz from linear鈥檚 decline: The company is separating cable and digital assets in a move that others will mimic.

Almost three-fourths (72%) of US digital retailers said that AI-driven personalization and generative AI would affect their business in 2024, per a January report from Bolt. "The way consumers pay for goods and services has evolved, and for a data company like we have at Attain, this digital access becomes invaluable," Attain's CEO Brian Mandelbaum said.

Likewise, technology and electronics will increase digital ad outlays by 14.4% in 2024, following a year of cost cutting. Even industries with below-average growth will increase digital ad buys by double digits. That includes financial services, the third-largest buyer of digital ads, which will increase outlays by 11.2% in 2024 (following 4.6% YoY growth in 2023).

However, across the combined regions, 鈥涣苍濒颈苍别 advertising service鈥� accounted for $1.65 billion (63%) of total revenues of $2.62 billion in 2022. This was down significantly versus 2021, when advertising accounted for 81% of total revenues. A good chunk of this share is going to livestreaming. The larger marketing potential that TikTok offers is significant.

Goods that were purchased during the pandemic in 2020, that's already four plus years ago so people need to replace those goods. So we're seeing more strength in those categories than in the big ticket ones for the holidays. Sarah Lebow: [00:05:30] The big ticket ones like? Sky Canaves: Luxury is a big one. Luxury is struggling.

This increase is driven by consumers purchasing more essential goods online and Amazon expanding its partnerships with major beauty brands. More like this:. Leaked memo says Amazon plans to reduce employee stock awards in 2025. US ecommerce resale to grow backed by shoppers looking to save money. Clash of the titans: Why Apple vs. Amazon is the battle to watch.

Prediction 4: A major US issuer will pilot a digital-only consumer credit card by the end of 2024. While virtual cards grew in popularity in 2024, issuers still offered physical cards alongside them. No major issuer in the US launched a digital-only card, likely due to consumers' reluctance to ditch their physical wallets.

Amazon, Target, and malls were among this year鈥檚 Cyber Five winners: Roughly 197 million people shopped this year鈥檚 sales, leading to a surge in online and in-store spending.

With most of the US already watching, growth in overall OTT viewership has slowed to a crawl. But some platforms, formats, and service tiers are still booming, and digital pay TV is complicating the linear TV narrative.

Regulation will disrupt some digital players, while retail media and genAI adoption will create opportunities across advertising and commerce.

And you can imagine us being pretty good at that with Alexa,鈥� Amazon鈥檚 VP of investor relations David Fildes, said on its Q3 earnings call. However, an effective AI agent needs to be reliable and accurate, something Alexa has yet to accomplish. Capability clash: Amazon cut access to an Alexa beta that struggled with hallucinations and smart home actions.