Newspaper, radio, and television consumers comprised 67% of ATN respondents, compared with just 25%, who turned to social media for their news. Trust was down overall in 2022, but francophones were more trusting.
Report
| Feb 1, 2023
So I was just curious to see how that compared to print newspapers or digital news and the median ages for Readerships of the New York Times and the Wall Street Journal is actually a lot younger. So for the New York Times, roughly 29% of their readers are 30 to 49 and another 27% are 18 to 29. And actually the lowest percentage, 13% are 50 to 64. Blake Droesch (31:53):.
Audio
| Jun 7, 2024
In today's episode, we discuss how Nvidia became the largest company in the world, what might slow them down, and which company is most likely to come for its AI crown. In Other News, we talk about whether Elon Musk's artificial intelligence company xAI can compete with OpenAI. Tune into the discussion with analysts Jacob Bourne and Gadjo Sevilla.
Audio
| Jul 1, 2024
On today's podcast episode, we discuss the argument for the NYTimes suing OpenAI, the argument for other publishers (like Vox, the Associated Press, and others) signing content licensing deals with OpenAI, and how this all shakes out. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.
Audio
| Jun 6, 2024
Chart
| Jul 1, 2024
Source: Ä¢¹½AV
Instacart expands offsite retail media capabilities with YouTube partnership: The retailer’s first-party data will power shoppable ads for CPG brands
Article
| Jun 18, 2024
On today's podcast episode, we discuss how physicians are thinking about AI, the specific problems in healthcare that AI is trying to solve, and what it should never be used for in the space. Tune in to the discussion with host Marcus Johnson and analyst Rajiv Leventhal.
Audio
| Sep 5, 2024
While intermediaries’ share of ecommerce sales (grocery or otherwise) will remain relatively flat for the next couple of years, they’re still a long-term threat to traditional retail. But there’s an opportunity for retailers to use intermediaries’ strategies against them.
Article
| Jun 26, 2024
Most of this time will be with TV and to a lesser extent radio, while newspapers, magazines, cinemas, and other out-of-home media activities will continue playing a role. But these traditional activities combined will draw just 25.4% of US ad spending this year. Time spent with traditional media declines every year, but perhaps not as quickly as marketers think.
Report
| Jul 17, 2023
Streitfeld notes that the advice columns, movie reviews, recipes, stock data, weather report, just about everything else in newspapers moved easily online except the news itself. Now he says there are signs that the whole concept of news is fading. Asked where they get their local news, nearly as many respondents to a Gallup poll said social media as mentioned newspapers and magazines.
Audio
| Mar 22, 2024
Brands can no longer solely rely on the feed or Stories to capture users’ attention. Marketers are showing up in spaces where users are spending time and where running a traditional ad isn’t an option, like a post’s comments section or in group chats.
Article
| Jun 10, 2024
A year before Google becomes the last Big Tech platform to phase out browser and mobile IDs, the ad industry is bracing for a period of tumultuous change.
Report
| Oct 16, 2023
It also includes print media (newspapers, magazines, and classifieds) and establishments engaged primarily in publishing. Retail includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.
Article
| Oct 9, 2023
Brands’ customer experience is declining: Consumers are frustrated over shrinkflation and AI customer service, forcing retailers to do more to demonstrate their value to cautious shoppers.
Article
| Jun 20, 2024
Albertsons, Costco, and Instacart are enhancing their retail media offerings. TikTok Shop reached a $1 million livestream. And three-time consecutive first place winner Walmart is developing immersive ways to shop and catering product lines to younger shoppers. Here’s our Unofficial Most Interesting Retailers List for June 2024.
Article
| Jun 27, 2024
As sports gambling becomes legal in a growing number of US states following the Supreme Court’s landmark decision in 2018, the industry is rolling past obstacles and raking in billions from a rising pool of bettors.
Report
| Jul 21, 2023
We expect the number to remain at that level for the balance of our forecast, as boomers and seniors keep newspapers and magazines afloat. Radio and TV still command a critical mass of viewers and engagement, but both are in slight decline year to year. More than a third of media time is mobile. This milestone—a tally of media time using smartphones and tablets—will be reached in 2023.
Report
| Jun 2, 2023
It also includes print media (newspapers, magazines, and classifieds) and establishments engaged primarily in publishing. Retail includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.
Article
| Sep 13, 2023
Chart
| Jul 1, 2024
Source: YouGov
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of June. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Audio
| Jun 26, 2024
Ad spending growth is tapering off, but major changes are coming to the market, including the deprecation of third-party identifiers, a new era in TV ad measurement, and growing use of AI in advertising.
Report
| Nov 29, 2023
On today's podcast episode, we discuss what Chipotle has that Starbucks is trying to gain, how Starbucks can turn the ship around, and what its struggles tell us about the greater retail world. Listen to the conversation with our analyst Sara Lebow as she hosts analyst Sky Canaves and vice president of content Suzy Davidkhanian.
Audio
| Aug 21, 2024
Story two: "Gannett, America's largest newspaper chain says Google's power over ad tech has contributed to the decline of local news," writes Katie Robertson of the New York Times. Gannett, who publish USA Today, as well as over 200 daily newspapers across the country, has filed a suit against Google accusing them of violating federal antitrust laws. Ms.
Audio
| Jul 13, 2023
Despite the fact that in-game ad spending will see relatively modest growth over the next few years, games still offer several opportunities for brands.
Article
| Jun 12, 2024
How streaming services are adapting to Amazon’s shakeup: The launch of ads on Prime Video in January has forced Netflix and others to lower CPMs to compete.
Article
| Jun 14, 2024