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And then a significant 31% watch them on online marketplaces like Amazon, which is interestingly the same share of those who watch on TV networks sites like QVC or HSN. So yeah, it depends on where they put this as well. If they put it on social media or maybe on YouTube, it might have maybe more chance of catching on. But our Senior Retail Analyst, Zak Stambor, made a good point.

As is often the case with digital development, a latecomer can often jump ahead of more established markets, as there鈥檚 less friction. Alternative methods of digital trading don鈥檛 factor into the equation, with programmatic being the de facto method for new entrants into the marketplace. Format preferences err on the side of safety, while mobile dominates the device discussion.

Programmatic plays a small but growing role in digital audio services ad spending. Major digital audio platforms are leaning in.

TikTok's new online marketplace means you can now buy things right in the app and TikTok itself will ship them to you, explains Wes Davis of the Verge. Brands and creators can now sell to you in their videos, and a new Shop tab can show you related items. Mr.

It's added QR codes that link to digital content, so as they're walking around the stores, shoppers can scan the QR code and get a load of extra digital information and inspiration. It's partnered with Delivering With Uber Eats to offer fast delivery of health and beauty products in minutes. It's launched an online marketplace so it can offer hundreds of more brands to UK consumers.

Number eight, Michaels, for launching a new online marketplace and in-store experiences. Becky, tell us more. Becky Schilling:. Yeah. So we put Michaels in at number eight. In light of the Joann bankruptcy news, Michaels is trying to position itself in a better place. They're doing that with leaning into the store, in-store experiences, enhancements, doing birthday parties and classes.

They pioneered the all-in-one approach through app marketplaces and application programming interface (API) integrations. That鈥檚 led 31% of SMBs to use fintech independent software vendors (ISVs) in some capacity, with another 15% in the process of transitioning to ISVs, per McKinsey. But to reap what they鈥檝e sown, fintechs will first need to survive the current economic climate.

The crackdown will also affect Amazon, which uses the exemption to offer ultra-low prices on its Amazon Haul marketplace. Evasive maneuvers: Chinese retailers have been taking steps to mitigate the impact of de minimis, including expanding their local seller networks and investing in US warehouses and fulfillment. Alibaba is making a concerted effort to woo US sellers to its AliExpress marketplace.

With AI-powered targeting, robust mediation tools, and a growing footprint in ecommerce and connected TV (CTV), the company is positioning itself as a key challenger in the digital ecosystem. However, evolving privacy regulations and advertiser demands for transparency present ongoing challenges.

Creator marketplaces are a game changer for up-and-coming creators. They find it especially challenging to ink brand deals, per May 2022 Deloitte data. But marketplaces are not a substitute for agencies when it comes to building out creative strategies, negotiating long-term contracts, and scaling creator campaigns. What does all this mean for marketers and agencies?

Gen Zers are on a path to take the lead on most platforms, while millennials remain a stable digital population and other generations pick up new habits.

To top it off, digital sports viewership surpassed traditional TV viewership for the first time last year, driving high demand for the varied ad targeting offerings available on digital channels. Our take: The 2025 Upfronts will be a major litmus test for the state of the video advertising industry.

Last week, retail marketplaces Thrive Market and Faire joined the growing number of retail media.