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The tie-up brings Klarna to more merchants' checkout pages without the need for individual merchant partnerships, helping it save time and money and more quickly ramp up its payments volume

Fintech ad spending surges 45%: Klarna, Brex, and Mercury lead a shift to mainstream messaging, emphasizing transparency and trust amid regulatory scrutiny.

Sezzle faces an uphill battle competing against larger players like Affirm and Klarna

While this is a win for Klarna, merchants may not want to take on the higher transaction costs that sometimes come with BNPL plans

The rollout will help it keep up with Klarna, but well-established competitors in the market could limit its growth

It鈥檚 a large volume opportunity for the BNPL player and helps Klarna compete with. It can also help keep users loyal to Apple as its NFC tech opens up

Fintech unicorns are becoming major startup incubators, creating city-specific hubs for innovation, even as Klarna cuts staff amid shifting market trends

It just sold off Klarna Checkout, now rebranded as Kustom. The business could become a desirable acquisition target for its newest partner.

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Both Affirm and Klarna partnered with Apple to get their installments in Apple Pay. The firms also made deals with Google Pay鈥攁s did Afterpay and Zip. Klarna and Affirm also teamed up with Marqeta to embed their installment offerings in payment apps that work with the issuer processor. Worldpay made Klarna a default payment option for all Worldpay merchants.

Klarna. PYMNTS.com. Zip.

What鈥檚 next for Klarna:. Pushing banking products. Klarna rolled out cash-storing accounts in August and has since gained 1.6 million users. Klarna鈥檚 cash-back offers helped spur adoption, as rewards are put directly in these accounts. Growing in-store partnerships. Klarna expanded its partnership with Adyen, bringing the BNPL option to more in-store terminals.

The news: Klarna is available as a payment option on eBay across Europe, rolling out in the UK, France, Spain, Austria, Italy, and the Netherlands after a pilot in Germany, per a press release. eBay shoppers will be able to pay using Klarna鈥檚 Pay in 3, Pay in 30, or big-ticket Financing option.

Apple Pay has since added Klarna as a BNPL option as well. Why this matters: This tie-up can make Synchrony鈥檚 Pay Later options much more widely available both in stores and for mcommerce purchases, boosting Synchrony鈥檚 BNPL volume. And the rewards integration will help make Synchrony a more competitive issuer.

The added BNPL options help keep Google on a level playing field with Apple, which also offers Affirm and Klarna as payment options. With virtual cards, Google has a leg up on the competition. Apple recently enabled virtual cards for Apple Cash, but it still doesn鈥檛 offer this security feature for other cards stored in its wallet.

The tech giant discontinued its buy now, pay later (BNPL) service in June and instead partnered with Klarna and Affirm. This was a major turnaround from its grand aspirations to build a suite of in-house financial services dubbed 鈥淏reakout鈥� in 2022. As Apple鈥檚 first independent lending venture, Pay Later was expected to be a key part of this suite鈥攂ut it didn鈥檛 even last a year.

The tech helps providers meet a customer expectation: Personalized product recommendations and services are US consumers鈥� two most wanted innovations online, cited by 47% and 45% of respondents, respectively, to a Q2 2023 Klarna Insights survey. Stripe integrated AI into its Optimized Checkout Suite to customize which payment methods appear for each customer.

Afterpay and Klarna will do so by the end of the year. Both need to penetrate in-store sales, are building out debit card programs to do so, and would benefit from the extra interchange. This will help drive BNPL transaction value. Click here to view our full forecast for US BNPL payment value. Leading US mobile wallets will maintain a competitive edge鈥攆or now.