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AbbVie also has the option to explain why the claims in the ad aren鈥檛 in violation of the Federal Food, Drug and Cosmetic Act. Our take: The FDA鈥檚 letter feels a bit overcritical. Most consumers who see this ad won鈥檛 be counting the real-time minutes from when Serena Williams feels pain to when she鈥檚 relieved.

Cosmetics launched its first experience on Roblox, something the brand said its 鈥渃ommunity has been asking for.鈥�. Some brands are creating standalone communities. These are typically more formalized communities that aren鈥檛 reliant on a specific platform.

In June, Eli Lilly filed a litany of lawsuits against medical spas, wellness centers, and other entities for selling products containing an unapproved version of tirzepatide (the drugmaker鈥檚 antidiabetic medication sold under the brand names Zepbound and Mounjaro).

Incumbent advantage: Amazon is the No. 1 ecommerce retailer by sales in the US, raking in $491.65 billion this year, according to our forecast. It鈥檚 also got the fastest click-to-door speed at 1.5 days from purchase to delivery as of June 2023, according to NielsenIQ.

Today鈥檚 consumers have high expectations of brands and retailers. They want to shop seamlessly across digital and physical channels, they want to get from inspiration to purchase as quickly as possible, and they prioritize value above all else.

From supply chain to shopping apps and retail advertising, we deliver daily insights on ecommerce, marketing, and customer experience. Not a subscriber? Sign up here and get our quizzes sent directly to your inbox to see if you can pick a winner. February 6, 2025. Which of the following is one of Trader Joe鈥檚 Customer Choice Awards for best new product?

For instance, a beauty brand鈥檚 product-focused Instagram ad might not translate well on LinkedIn. But the same brand could use LinkedIn to explain how it鈥檚 using AI to create more inclusive skincare products, spurring a conversation around the technology鈥檚 various applications across industries. Consider LinkedIn for your next influencer marketing push.

The Asia-Pacific retail ecommerce sector is both dynamic and volatile. While China and Japan are slowing, South Korea is growing rapidly, and emerging markets like Southeast Asia and India are showing robust growth and untapped potential.

Our latest analysis of 12 companies in Latin America unpacks key trends in the region鈥檚 retail ecommerce during H1 2023. This will provide retail and marketing professionals with insights into the current landscape, company developments, and what trends to look out for in 2024.

One-fifth (19.2%) of US social shoppers had seen shopping-related creator or influencer content in Instagram Channels, with that figure rising to 26.4% among millennial social shoppers, per our March 2024 鈥淯S Social Commerce鈥� survey.

The survey aimed to gauge the shopping behavior of social media users across leading platforms and uncover their responses to shopping-related, sponsored, and creator/influencer content. Survey respondents were monthly social media users who either made online purchases via social media platforms or had been inspired by or discovered products on these platforms.

Cross-border sales are booming in Western Europe despite a slowdown in adoption. As China鈥檚 ecommerce giants eye European expansion, local retailers face a competitive threat鈥攁nd a substantial opportunity.

Users can now sell 鈥渂undles鈥� of avatars and cosmetics that work across Roblox鈥檚 vast network of player-made worlds and games. Roblox called the changes 鈥渁 big step forward for creators,鈥� emphasizing the crucial role users play in its business. Zoom out: Among video game publishers and creator platforms, Roblox stands in an unusual position.

But the average standard delivery time across the top 1,000 ecommerce retailers in Europe鈥攊ncluding the UK鈥攊s 5.77 days, per a July 2023 report by RetailX. A key to fast delivery is having inventory as close to the customer as possible.

This allows ELC to keep pace with rapidly shifting beauty trends and consumer preferences, particularly those driven by platforms like TikTok. How easy is it to implement? Implementing genAI for brand sentiment tracking is generally easy but varies somewhat depending on the platform and media type tracked:.

And despite relatively strong Q2 results, Amazon鈥檚 weaker guidance for Q3 2024 could be a sign that the retail media business, which is reliant on ecommerce revenues, could face headwinds. Walmart Connect and international expansion power retail giant to 26% advertising growth.