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Most app categories will grow more quickly than that, with only gaming and social media lagging behind. This means the average smartphone user will slightly increase the number of app categories they regularly use. The surge in grocery app users shows no sign of slowing.

Gaming excludes advertising on esports or gaming video content; includes advertisements placed within games on mobile platforms.

It was focusing on GPUs, which were already a hot commodity, not just for gamers but for mining crypto and for very intensive computing tasks. Marcus Johnson (03:39):. And these are graphics processing units for folks who unfamiliar with the acronym. Gadjo Sevilla (03:42):. Right, GPUs.

And I think part of that has to do with just there's so much more digital entertainment out there that the international community at large is obviously hard to generalize, or maybe moving away from just social messaging in favor of things like gaming and digital video that doesn't have a social component.

Key stat: US Gen Alphas have more access to laptops, gaming consoles, and tablets than the average adult. What it means: Marketers can reach members of Gen Alpha in the same places they reach their older Gen Z siblings. But they should keep in mind that Gen Alpha values interpersonal connection, rather than being isolated. Don鈥檛 lose sight of in-person experiences.

Streaming, super apps, and gaming. What鈥檚 notable in retail ecommerce.

Smaller companies have released a series of smart glasses with mini displays on their lenses for niche purposes, such as gaming or entertainment. Next year will showcase immersive media鈥檚 future. Although Meta Quest 3 will undoubtedly sell millions of devices, it won鈥檛 usher in the metaverse, and the other devices will remain small scale.

Companies that collect robust user data, like airlines, ridesharing services, food retailers, gaming companies, and more, have opened up new ad space or are exploring ways to harness user data to increase revenues.

The only two activities where males overindex are livestreaming and gaming. Key Takeaway: Don鈥檛 assume every Gen Zer engages in every activity available on a platform. Time constraints make it impossible for even the most social-obsessed users to do everything. Connecting with this cohort means being present on multiple platforms and multiple activities.