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Threads rolls out creator hub and privacy updates: Meta's push to differentiate its platform highlights its ongoing identity issues

Contrary to popular belief, not every creator has a podcast. But those who do are a driving force behind the roughly $1.50 billion US creators will generate from digital audio distribution channels this year.

Super Bowl LIX ads showcase humor, nostalgia, and star power: Brands like Taco Bell, Budweiser, and Michelob Ultra aim for cultural impact with high-energy, social-driven campaigns.

On today鈥檚 podcast episode, we discuss which group of folks ChatGPT will affect the most next year, a social media ban for young people in Australia, how the 鈥渟nippet generation鈥� are influencing our world, what to make of this new group of 鈥渟ubscription pausers,鈥� movie theatre etiquette around throwing popcorn, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analysts Ross Benes and Evelyn Mitchell-Wolf, and Vice President of Content Paul Verna.

Influencer Marketing Hub. Jungle Scout. Meta. Pinterest. Snap Inc. TikTok. YPulse.

For example, FIs should amplify real, diverse customer stories in all ads, and consider partnering with influencers. Since branches are a key differentiating factor, some of these customer stories should feature an FI鈥檚 customer service at the branch, if they have a local presence.

As influencer marketing and social commerce entered the mainstream, consumers started turning to social platforms for product research. Two-thirds of US social media users are at least somewhat likely to engage in social search at some point in their purchase journey, according to March data from IZEA.

Meta unveils creator features at AWNY: Advertisers will be able to forge stronger relationships with creators and rely on their image.

I think that denim ball gown dress is a great example, and their collaboration with the influencer who was talking about looking for a hoodie, that hoodie's like the optimal example of a hoodie, and now she's making a hoodie for them is also something really cool that really keeps the momentum going. Sara Lebow (12:30):.

Short-form video keeps growing: YouTube鈥檚 AI Dream Screen and Tubi鈥檚 curated 'Scenes' expand the trend in new directions.

Short-form video keeps growing: YouTube鈥檚 AI Dream Screen and Tubi鈥檚 curated 'Scenes' expand the trend in new directions.

This year, it will reach 10 million users, becoming the No. 1 platform in terms of attracting young users and influencers. But regulatory scrutiny related to national security and consumer privacy may limit its reach, and advertisers are following developments closely. Snapchat is No. 4 after paving a youth-driven path even before TikTok.

Brands are signing deals with fewer influencers. In 2023, the majority (46%) of US marketers were working with one to five influencers per campaign, per an August 2023 report by Linqia. That鈥檚 a big drop compared with 2021, when the most common number of influencers per campaign was between 11 and 20. 鈥淏rands are getting more sophisticated about how they鈥檙e partnering with creators.

LinkedIn looks to build its own influencer ecosystem. LinkedIn will generate $4.51 billion in ad revenues in 2024. With 13.9% YoY US revenue growth this year, LinkedIn will remain the third-largest social platform we track.

Banks are fighting influencers for Gen Zers鈥� trust on social media. Gen Zers prefer content less swayed by interested parties. Banks鈥� social media content is equal in trustworthiness to that of influencers. Just over 27% of Gen Zers called bank comments/posts the most trusted source鈥攁nd the same proportion cited influencer content. They have little trust in bank ads on social media.

Further, the use of influencers, social media, and short-form content鈥攁ll aspects that search engines are incorporating into their organic results鈥攔epresent opportunities for B2B marketers. Technical SEO remains a fundamental element. Effective SEO strategies rely on technical SEO. Optimizing the technical aspects of a website helps search engines crawl and index the content more effectively.