They want to go see family, they want to go to Mexico or to a new resort that have never been to. I think you've got both of those factors that have been helping inflate the travel industry this last year. Marcus Johnson:. Yeah, all great points. Oscar, going back to what you were saying about unemployment, the fact that folks have jobs and so they have money to spend.
Well, now you can go to all of these Instagram-worthy locations and you could share your own content about you being in Ibiza or in some tropical island locale or climbing a pyramid somewhere in Mexico. I think that's the way you differentiate yourself. It's the product design and the features that you talk about and the audience to whom you're talking.