蘑菇AV

More like this:. 3 reasons US online marketplace are growing, and what brands and retailers need to know. Amazon will surpass 40% of US ecommerce sales this year, despite competition in grocery, home improvement. Back-to-school sales will rise 3.2% this year. Almost all US TikTok shoppers are also using Amazon. Note: Data was provided to 蘑菇AV by Numerator.

Key stat: 28.0% of Gen Z consumers have discovered grocery products via search engines, compared with 16.7% that have discovered products while browsing store shelves, per our forecast.

After ditching its Morrisons More program for a digital scheme in 2021, the supermarket got more than a cart full of feedback from unhappy customers. In response, a popular perk is back: Morrisons Fivers, which lets members redeem points for 拢5 vouchers to spend in-store or online. Sources. Airship. Alvarez & Marsal. Ascend2. Eagle Eye. Econsultancy. Emarsys. FreedomPay. IAG Loyalty. Mando-Connect.

Those stores give it an advantage over Amazon and Instacart, whose retail media networks are primarily digital, and Walmart, which lacks high-quality first-party data from in-store shoppers. Our take: The US retail clinic population is rising. We estimate nearly 84 million US adults (31.6% of the population) will visit a retail health clinic in 2023.

For example, Amex worked with a large grocery retailer to target frequent but not loyal customers, offering discounts to encourage higher frequency among those who shop at a retailer once a month and discounts that incentivize larger basket sizes among regular customers. Amex is not launching a FMN, which would leverage first-party data for on- and off-site ad targeting.

Thanks to the scale of Amazon's and Walmart鈥檚 owned and operated digital properties, most retail media ad spending will be on-site for the foreseeable future.

Consumers spent a record-breaking $314.9 billion online globally between November 26 and December 2, according to Salesforce. Despite booming online sales, visits to stores and retail centers from November 24 to December 1 fell 2.3% YoY per Sensormatic Solutions.

The company delivered over 2 billion essential items in the US within a day last year鈥攁 50% YoY increase鈥攈elping consumers feel more comfortable ordering items like toothpaste and toilet paper online. These sales are important to Amazon鈥檚 growth, especially as economic uncertainty looms.

How it works: Sensei鈥檚 main product consists of readymade automated pod structures designed to help organizations such as supermarkets and hospitality companies operate more efficiently. The structures include compact stores, modular cabinets, and smart lanes that can, for instance, transition a buffet into an automated store during slow hours.

For example, a furniture brand may place ads with a grocery retailer, or an eyewear brand may serve ads with an apparel retailer. Complementary industries are industries and services that are completely separate from retail. A movie studio may offer ads on a footwear website, or an insurance company might serve ads to electronics consumers. Watch the full webinar.

The opportunity: Retailers need access to real-time inventory data and analysis for both digital and physical channels. Think trend forecasting, out-of-stock messaging, promotions, and order fulfillment. The use case: Supermarket chain Giant Eagle is testing an AI-powered shelf inventory tool at its innovation lab, according to The Wall Street Journal.

In November, retailers made strategic moves across grocery, apparel, and beauty. Amazon turned Black Friday into a weeklong event and launched its Shein competitor, Haul. Meanwhile, e.l.f. Beauty strengthened its value proposition through a new Dollar General partnership, while Kroger announced plans for specialized Asian experience stores in North Texas. Here are our eight unofficial picks for the most interesting retailers in November.

This year鈥檚 figure is more than double that (up 121.7%), outperforming other digital commerce stars such as smartphone grocery apps (93.4% growth in users in the same timeframe), proximity mobile payments (70.5%), and QR codes (73.0%). (To be fair, the latter two started from a higher base.). Social and retail AR are complementary.

Baby boomers are more brand-loyal than US adults across multiple categories, according to Morning Consult. They show the highest brand loyalty (76%) for groceries and household goods.

Retail media is taking Latin America鈥檚 digital ad industry by storm, with advertisers spending nearly $2 billion this year, per our inaugural forecast. Here are the latest trends you need to know.

A large part of this growth is driven by grocery and grocery ecommerce. The top 13 retail media networks used by brands (identified in a survey by the Association of National Advertisers) sell groceries and/or consumer packaged goods. According that survey, Dollar General is used by 38% of US marketers, making it the sixth most popular retail media network.

Private labels make up nearly a quarter (23.8%) of total grocery units sold, according to July 2024 data from Numerator. While Aldi is the No. 1 private label retailer in the US, with private label representing 80% of its total units sold, Kroger鈥檚 Smart Way is the fastest-growing private label, increasing its unit volume 135% YoY, per Numerator.

This is in addition to the gross digital sales of the department stores businesses in Argentina, Chile, Colombia, and Peru; home improvement businesses in Argentina, Brazil, Chile, Peru, and Uruguay; supermarket businesses in Chile and Peru; and Linio. Liverpool.

Grocery prices are also set to spike. The US is heavily reliant on Mexico for fresh fruit and vegetables, which accounted for $17.3 billion of imports in 2024, per the US Department of Agriculture. The big takeaway: Trump鈥檚 tariffs鈥攚hatever shape they take鈥攚ill drive up retailers鈥� costs and upend consumer spending patterns.

Supermarkets are winning the UK loyalty race with member pricing. Supermarkets dominate the UK loyalty landscape. In January 2024, 67% of UK consumers were members of a supermarket loyalty program, up from 56% in 2022, per Mando-Connect and YouGov.

But demand has waned post-pandemic, and many consumers are ditching drugstores altogether in favor of online retailers. For example, CVS is closing about 10% of its locations. We forecast that CVS retail clinic patients will decline 4.6% next year and 7.9% in 2026. Walgreens plans to close 1,200 stores over the next three years.

On today鈥檚 podcast episode, we discuss what鈥檚 fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff.

Today鈥檚 consumers have high expectations of brands and retailers. They want to shop seamlessly across digital and physical channels, they want to get from inspiration to purchase as quickly as possible, and they prioritize value above all else.