蘑菇AV

Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

US ecommerce marketplaces will account for $384.57 billion in sales this year, a growth of 10.2% over 2022, according to our forecast. That growth will accelerate through the end of our forecast period in 2027, at which point sales will surpass $600 billion. 鈥淎mazon has really written the playbook for operating a successful marketplace in the US,鈥� said our analyst Sky Canaves. Here鈥檚 a closer look at how the three biggest US ecommerce marketplaces stack up.

YouTube TV has allowed Google to increase its stake in the TV advertising marketplace, but the service is not yet financially profitable, per The Information. We forecast that YouTube TV will account for more than half of US digital pay TV subscription revenues in 2025. YouTube TV鈥檚 ascent is part of a broader trend where digital pay TV accounts for more viewing.

Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

Our revised US resale forecast reflects a slowdown for the ecommerce-dominated market, as the cost of selling one-of-a-kind items online comes into focus.

The company has responded by launching new marketplace tools aimed at sellers in the Asia-Pacific region and reducing its commission for low-priced clothing. Amazon is entering the car business, inviting new competition from Tesla and used-car marketplaces.

Recently, Walmart rolled out a suite of new features at its first-ever seller summit, including enhanced fulfillment and logistics services for merchants. As Walmart attempts to challenge Amazon鈥檚 marketplace dominance, integrating fulfillment allows it to take advantage of its physical footprint for a more comprehensive marketplace offering.

The company faces steep competition from Amazon for advertisers, especially due to Prime Video鈥檚 link to Amazon鈥檚 broader marketplace. However, Roku鈥檚 own commerce partnerships could help address this challenge.

Both marketplaces have considerable customer overlap with TikTok and sell the kinds of cheap, trendy items that resonate with the social commerce platform鈥檚 users. While TikTok Shop has been the primary driver of live shopping adoption in the US, some of that spending could shift to livestreaming companies like Whatnot, which sold more than $3 billion worth of goods last year.

鈥淚n an ever-changing marketplace, we determined that it was best to meet the evolving demands of sports fans by focusing on existing products and distribution channels,鈥� the companies said in a joint statement.

Online store sales increased 7% YoY to $61.41 billion, beating the consensus estimate for $59.64 billion. Advertising revenues grew 19% YoY to $14.33 billion, roughly in line with expectations. How we got here: Amazon has been honing its appeal to value-conscious shoppers to encourage them to spend more on its marketplace and sign up for Prime memberships.

Services that provide a revolving line of credit, retailer-branded financing options, closed-loop marketplace financing services, and card-linked installment services are excluded.Less.

However, 35% of organizations say marketplace adoption could be slowed down by real-world consequences from genAI mistakes, and 29% say potential loss of trust due to biases and inaccuracies is the top risk to mass adoption.

Walmart looks to improve its online shopping experience: The retail giant cut down clutter on its revamped website and app to entice shoppers to browse and buy.

The software supports ordering and reservations, either online or in person, and QR code payments. It also offers solutions for marketing and loyalty, reporting and analytics, and employee management. Restaurants can also use third-party integrations with several property management systems (PMS) and online ordering apps like DoorDash through SkyTap鈥檚 built-in Marketplace.

Why we care: Though a relatively new entrant, TikTok Shop has secured its place within the US marketplace landscape. Over a fifth of US marketplace buyers made a purchase on TikTok Shop in the seven months following its US launch, according to an April 2024 蘑菇AV survey.

An emerging tension between retailer ads and customer experience (CX) is brewing as consumers grow more attuned to high ad loads online and in stores. Retailers鈥� core competency of delivering exceptional CX is now being pitted against their own retail media networks鈥� desire to expand their digital advertising surface area to capture high-margin revenues.

The updates include enhancements to the retailer鈥檚 clean-room offering, the introduction of an advertising identity service called Signal IQ, and an extension of its Transparent Ad Marketplace (TAM) to support all streaming TV publishers.

Organizations investing in retail media are prioritizing ads on retailer websites, paid search shopping ads on places like Google Shopping, and social commerce ads on places like TikTok Shop and Facebook Marketplace. Retail media networks looking to capture those ad dollars should focus on what brands want to invest in.

Self-service tools: Incorporate digital elements like video ITMs, cash recyclers, digital appointment scheduling, and interactive signage to enhance efficiency and customer engagement. Plus, self-service banking is something Gen Zers keep demanding.

McCoy of Digiday, she writes that as the digital ad marketplace gets more crowded, expensive, and riddled with data privacy initiatives, performance marketers find themselves shifting focus back to brand building and awareness. Nick Sharma, CEO of brand strategy agency Sharma Brands thinks that "the challenge for marketers now is how do you become interesting to buy?