蘑菇AV

"We would not have re-accelerated our revenue in the last two years if it was not for AI," Alex Schultz, CMO and vice president of analytics at Meta, said on our "Behind the Numbers" podcast. "It's that important to us. We wouldn't have recovered from AppTracking transparency [or] been able to do more with less data if it wasn't for AI. So that's the very core of our business."

On today鈥檚 podcast episode, we discuss how Google鈥檚 cookie choices affect targeting with insights on alternative identifiers, data privacy, and strategies for 2025. Tune in to the discussion with our Principal Analyst and host Yory Wurmser, Chief Brand Officer of CP Skin Health Group Echo Sandburg and Senior Director First Party Data Strategy of the Eli Lilly & Company Moitree Rahman.

We classify FAST as a subset of ad-supported video-on-demand (AVOD) streaming. FASTs represent the free side of streaming advertising. Ad-supported tiers of subscription streaming services like Hulu and Peacock are not part of FAST. Most of the content on FAST services is old and licensed. Entire channels are built around shows such as 鈥淏aywatch鈥� and 鈥淢idsomer Murders.鈥�

On today's podcast episode, we discuss the size of sports betting markets, what happens when regulation gets too tight, and the potential problems associated with marketing within the gambling universe. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Senior Director of Podcasts Marcus Johnson, and Vice President of Content Paul Verna.

Because people are watching, the other part of this is, it's not as though folks don't watch sports on streaming platforms. And Oscar, your team put these numbers together. As of last year, more folks watched live sports on digital platforms than those who watched on traditional pay TV. Oscar Orozco:. That's right. Marcus Johnson:. According to our forecasting team.

Those channels will include Western Union鈥檚 website, app, and digital out-of-home screens as well as through streaming platforms, per the press release. Ad spend on financial media networks in the US will approximately double both this year and next year, per our June 2024 forecast.

The streaming service is expected to bypass the video-centric social media giant by 2026. Nonetheless, Netflix use is influenced by social media: 45% of Gen Zers choose what to watch based on trending content, according to Tubi. The cyclical effect between social media and streaming is speeding up.

High-income consumers, those earning $150,000+ annually, are charting a unique "discovery-to-purchase" journey that begins in physical stores but frequently concludes in digital channels, according to new 蘑菇AV research. "These consumers demonstrate more technological comfort than their peers," our analyst Paola Flores-Marquez said on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. "They're willing to explore multiple channels before making purchase decisions."

And they're more open to streaming service ads and connected TV, which are successful. But it's quite notable that they seem to trust these venues more. Sara Lebow (03:25):. Are there anywhere that the high-income shoppers are less likely to discover products than the average consumer? Paola Flores-Marquez (03:31):. Ooh.

So we're just seeing that have big implications because easy access to the internet on the biggest screen in the home allows much more easy consumption of streaming services of things like YouTube and other apps on your TV that weren't available when TVs were dumb. Bill Fisher (10:53):.

On today鈥檚 podcast episode, we discuss the big questions Meta is hearing from advertisers, the interplay of analytics and marketing, and the argument for removing the distinction between brand and performance marketing. Tune in to the discussion with Vice President and Principal Analyst Jasmine Enberg and Chief Marketing Officer and Vice President of Analytics at Meta Alex Schultz.

On today鈥檚 podcast episode, we discuss what鈥檚 fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff.

TikTok鈥檚 Symphony Studio debuts globally: AI-powered ad tools simplify video creation, helping brands scale campaigns effortlessly and stay relevant.

Among major streaming services, Netflix鈥檚 time spent share exceeds ad revenues the most, indicating it has the most room to expand.

Rapid user growth highlights demand for decentralized, ad-free feeds, but scalability and monetization remain critical hurdles for long-term success.

On today鈥檚 podcast episode, we discuss how AI is shaping internet search, what social commerce will look like in two years鈥�, how hotels are planning for shifting travelers expectations, a new approach to combating retail theft, the origins of London, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Perkins.

On today鈥檚 podcast episode, we discuss what鈥檚 behind Google鈥檚 recent ad revenue growth, how OpenAI fusing SearchGPT to ChatGPT will affect them, and where we鈥檙e at with the search giant鈥檚 two major antitrust cases. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analyst Evelyn Mitchell-Wolf.

Tech-focused primary care startup Forward shuts down: It invested too much in tech and not enough in patient care. We explore how primary care subscriptions can strike the right balance.

On today's podcast episode, we discuss the most important measurement considerations for marketers, how brands are able to stand out on TikTok, and how to best determine the true impact of media buys. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Aashish Takkala, Product Marketing, Media Measurement at TikTok.

The beta feature simplifies music remixing for creators, signaling YouTube鈥檚 push to rival TikTok in video innovation.

By enabling nuanced, real-time audio translations, DeepL helps companies localize content, enhance CX, and reach untapped regions with tailored strategies.

I don't know if I asked this one of you the first time we did it, but what are you streaming today? What are you binge-watching? Taylor Mitchell (01:28):. Ooh, we just finished Outlander. So we're kind of lost land where you're looking for the next show. So if you have a recommendation, we're-. Rob Rubin (01:36):. The Diplomat. Season two is out. Taylor Mitchell (01:38):. Okay. Rob Rubin (01:39):.

Podcasters can now let Spotify take over control filters, but with election season looming, the platform鈥檚 ability to manage offensive comments will be tested.

On today's podcast episode, we discuss why Nike isn鈥檛 doing all that well, how it can stay relevant with the competition, and which brands it could possibly learn from. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.