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AI chatbots compared: Bard vs. Bing vs. ChatGPT. US ad market falls for 8th consecutive month in February. 5 charts showing where people (and advertisers) would go after TikTok. Digitization of the physical store is an emerging media opportunity for brands. Yesterday鈥檚 Chart of the Day: Save the last TikTok dance.

Later this year, Instacart plans to roll out a chatbot powered by ChatGPT to answer food-related questions and help shoppers find products, per The Wall Street Journal. The big takeaway: The strength of Instacart鈥檚 advertising business coupled with steady growth for its delivery arm should smooth its path to an IPO.

It could also power features that enhance the smartphone shopping experience, such as integrated chatbots offering instant support, or tools enabling customers to instantly personalize and visualize custom products via their smartphone. Social commerce. High-quality content is central to any social commerce strategy, but many retailers and brands lack the in-house expertise to produce such content.

叠颈苍驳鈥檚 chatbot got more ads. Microsoft makes up just 5.3% of total US search ad revenues, according to our forecast. But these changes could shake up search. Who cares? Brands and retailers that should be paying attention to how Bing is incorporating ads into chatbot-based search, because Google will likely make similar moves.

Google developed its own answer to ChatGPT with Bard, a conversational chatbot. But it鈥檚 not just Big Tech. Global ecommerce giants Alibaba and JD.com have both begun to build out their AI capabilities. The bottom line: Shopify is smart to make its move into generative AI while it鈥檚 still relatively untapped.

By utilizing chatbots and virtual assistants, these D2C companies can provide real-time support to customers, further enhancing their overall experience. Sustainability serves as an indispensable differentiating factor for D2C brands. These businesses can stand out to environmentally conscious consumers by using eco-friendly materials, minimizing packaging waste, and managing their carbon footprints.

Microsoft also announced the launch of Copilot鈥攁n AI chatbot assistant in a sidebar across all of its products to build solutions, refine ideas through dialogue with users, and analyze and visualize data. Salesforce is enhancing its data analytics platform, Tableau, with an AI Data Stories feature that provides narratives for the meaning behind data and allows users to ask questions.

The app uses OpenAI鈥檚 chatbot to help make automated email writing sound more natural based on users鈥� previous emails and calendar events, per The Wall Street Journal. Apple is concerned that the bot-based app could generate inappropriate content for children and wants a 17 years-and-older age restriction or content filtration added.

Bedrock provides AWS customers a suite of generative AI tools, including tech for companies to build their own chatbots, per Insider. The platform grants access to a variety of AI models from different companies including Anthropic鈥檚 Claude, Stability AI鈥檚 Stable Diffusion, AI21鈥檚 Jurassic-2, and Amazon鈥檚 Titan.

Giddy about returns, markets are enamored with chatbots while average people use them for entertainment. Some of the companies building these tools see chatbots as a stepping stone to building AGI systems to radically transform society. The problem is that even the AI that exists today hasn鈥檛 won public trust.

Snap teamed up with Microsoft in September 2023 to integrate sponsored links in its chatbot, My AI. Pinterest鈥檚 AI-powered inclusivity tool allows users to sort through images by body type, creating a positive, brand-safe environment for shoppable content.

The event kicked off with promotion of the tech giant鈥檚 AI chatbot Bard, which is in private beta testing. An anticipated public release for use in Search is expected within weeks. Based on Google鈥檚 LaMDA AI model, Bard will initially be released as a scaled back version to save on compute costs while the company gathers feedback.

Life insurers are investing in website and mobile app improvements to enable touchless servicing鈥攊ncluding features such as online claims submission, digital signatures, and chatbots. MassMutual, for example, launched new capabilities in 2021 that allow customers to check the status of a service request on the mobile app and submit disability claims online.

Companies often use chatbots to answer routine or frequently asked customer service questions, freeing up human agents to tackle the larger issues. However, it鈥檚 unclear if those automations will actually result in more efficient customer service. 3. Forward momentum might be slow.

Applications include service chatbots and smart assistants. Our take: AI could help Meta dig itself out of its metaverse doldrums while showcasing technologies it excels at and that are ready to ship as products. Given the surge in interest over commercializing AI, Meta could monetize its AI products to reach its VR ambitions.

Nearly a third of B2B marketers are using AI for chatbots, coding, and design. Should you be using TikTok for B2B marketing? Email marketing is the most impactful channel for B2B marketers. How Can B2B Content Marketers Successfully Integrate GenAI?

Snap鈥檚 My AI chatbot is already a hit among Snapchat+ subscribers. Access is now expanding, and Snap is incorporating generative AI into more spaces on the app. My AI was a big draw for Snapchat+. It took Snapchat+ just six weeks to reach 1 million subscribers after launching in late June 2022, but it took nearly six more months for it to hit 2 million.

Bank of America鈥檚 hugely successful AI-powered virtual assistant Erica is one example, merging a chatbot with human assistants to give customers a more personalized service.

Google's recent introduction of the Gemini AI chatbot represents a major advancement in its AI tools. It provides advertisers a seamless solution to generate ad copy and visuals, further democratizing ad creation. The search giant has benefited from intensified competition due to aggressive ad spending by Chinese retailers like Temu and Shein.

Chime won with a perfect score, based on the features built into its chatbot. Every neobank except Aspiration offered the top-valued live chat feature, but Chime鈥檚 support of customer service wait time displays and in-app customer service authentication鈥擭o. 2 and No. 3, respectively鈥攎ade it stand out. The Most Valuable Feature to Add. Displaying customer service wait time mitigates frustration.

Generative AI integrations on social media, such as chatbots, is another avenue Goldman suggested. Behind the trend:. In October, TikTok launched search ads to capitalize on the nearly 3 in 4 US TikTok users who search on the app, per an April 2023 Measure Protocol report.

In addition to the art-generating programs, tech companies are using generative AI to build chatbots that can converse with originality. Analyst Take: 鈥淭here鈥檚 a lot of interesting generative stuff happening right now in this so-called 鈥榮econd wave鈥� of AI,鈥� said Jessica Lis, tech analyst at Insider Intelligence.

JPMorgan and Morgan Stanley both offer chatbots that give investment guidance or documentation. What鈥檚 behind the shifts? Ever-evolving regulatory demands and a volatile economic environment have left many companies with insufficient revenue from their primary lines of business. Nasdaq's drive to find alternative revenue sources has intensified after the 84% decline in IPOs in 2022.

To that end, TikTok has launched a number of advertising features like interactive ads with polls and stickers, AR lenses to rival Snap, and AI chatbots. But Pulse Premiere is an attempt to launch a truly premium, brand-safe ad format that will attract heavy hitters.

And the news about ads in its MyAI chatbot and its creator partnerships was a lot more noteworthy. 3. YouTube. Expanding Shorts into video reach campaigns. When Paramount+ tested adding Shorts to its YouTube campaign for a recent film, it helped the streamer reach new audiences, and led to higher efficiencies and higher ad recall vs. just using in-stream ads. YouTube Select Run of Shorts.