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On today’s podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

Chinese EV makers like BYD and Geely continued to gain ground in emerging markets with low-cost models designed for specific regions. Strategic partnerships and investments grew. Volkswagen invested $5 billion in Rivian. VW gained Rivian’s tech expertise while Rivian added manufacturing and global market access.

Click here to view our full forecasts for US B2B digital ad spending and China B2B digital ad spending. Outside of the US and China, the UK is the largest B2B digital advertising market. In the major markets of Western Europe, a relatively higher share of digital ad spending comes from B2B compared with the rest of the world.

But reports of declining overall sales in China brought Apple shares down 1.3% the day after it reported its earnings. Wearables revenue dropped 3.3%, which could be due in part to declining sales of its Vision Pro headset.