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US retail and ecommerce sales will maintain stable growth over the next five years, with pockets of opportunity emerging from new digital consumers and mobile-first online shopping trends.

The ban is a good step, but fake reviews won鈥檛 go away. Positive online ratings or reviews are the most influential part of the path to purchase for clothing and shoes shoppers, according to our June 2024 survey. If shoppers trust reviews on retailers鈥� sites less, they will look elsewhere. 鈥淧eople are looking for conversational platforms to get ideas or read product reviews,鈥� Strickland said.

The overall adult population will spend an average of 1 hour and 43 minutes (1:43) per day listening to digital audio this year. Among active listeners (monthly users), the figure will leap to 2:20. That鈥檚 not much more than last year, however.

Hoka鈥檚 investments in innovation are winning over consumers willing to pay top dollar for premium sneakers, while its brand heat is gaining it more distribution with wholesale partners such as Dick鈥檚 Sporting Goods and Foot Locker.

Why it matters: At the end of the day, it鈥檚 all about helping companies spend money鈥攁nd feel good about the value they鈥檙e receiving in return. Symphony Creative Studio addresses small and medium-size businesses' challenges, like limited budgets and a lack of expertise in video production, offering a cost-effective way to scale their advertising efforts.

Industry impact: Leading enterprises like the Coca-Cola Corporation, Dick鈥檚 Sporting Goods, Major League Baseball, and Marriott International are current customers of Adobe Experience Platform. The partnership boosts Adobe鈥檚 standing in the $500 billion cloud market and could benefit enterprises already using AWS to host their customer data.

But according to partnership software provider Breezy, a good place to start is by searching for keywords that represent your brand and products on search engines and social media platforms. You鈥檒l find influencers and other companies to research and contact for inquiries. FIs must also decide which products they want to market through these partnerships.

Apple appeared to be a good bet for a streaming partner: The tech giant spent billions to acquire the rights to Major League Soccer (MLS) broadcasts in a decade-long bid to increase the sport鈥檚 US popularity. Major talent from Europe, namely Lionel Messi, have joined MLS teams and boosted viewership. But Apple鈥檚 MLS investment came at a very different time.

Ecommerce hasn鈥檛 overtaken physical stores: An excerpt from our recent report explains how retail stores stack up against digital channels in driving new product discovery and conversions.

Note: Luxury items are products that are priced at a premium and feature a higher level of quality, craftsmanship, customer service, exclusivity, and/or scarcity relative to the majority of goods in a given product category.

Note: B2B digital advertising includes the advertising of products and services to businesses or other organizations for use in the production of goods, business operations, and resale. It does not include advertising efforts aimed toward individual consumers.

While retail sales growth is expected to slow this year, ecommerce sales will grow by double digits to reach $1.148 trillion, buoyed by online grocery, health and personal care, and online resale. Here are five charts on the categories, retailers, and channels driving ecommerce growth

72% of US digital retailers believe generative AI and AI-driven personalization affect their business the most this year, according to December 2023 data from Bolt.

The game's popularity quickly died down, leaving many digital activations standing in virtual ghost towns. QR codes can be extremely useful and consumer friendly, but it might not be a good idea to put them on highway billboards where drivers won't have time to use them. AI's potential.

In this case, product extension is a really good idea.鈥�. 6. CeraVe. CeraVe's venture into hair care leverages its strong skincare reputation in a growing market, though the brand may face challenges entering the already crowded hair care space. 鈥淎t the pharmacy, the shelves are so stacked with so many different haircare brands,鈥� said Davidkhanian.

The good news is that downturn came just as the long-awaited streaming profitability materialized. The next challenge for Disney is maintaining streaming profits despite expectations of slower subscription growth in the coming quarter. Disney went on an aggressive cost-cutting spree in 2023 and the first half of this year, laying off hundreds across its many divisions.

In addition, 500 decision-makers (manager level or higher) at consumer-facing companies that provide goods/services online were surveyed. Both surveys were conducted during March 8-24, 2023 in Australia, Brazil, Colombia, France, Germany, Italy, Japan, Mexico, Singapore, Spain, the UK, and the US. Twilio is a provider of communication and authentication technology for software apps.

The second-largest digital advertiser among industries will post strong ad spending growth in 2024, but deceleration is on the horizon, and its various subcategories have starkly different outlooks.

Part of me thinks that it's going to be very hard to replicate, and University of Delaware senior Ryan Long who went viral for posting a Charli XCX and Harris mashup says, "Brat is one of the top albums in the world, and it's been huge online. Kamala does such a good job at embodying what people call Brat Summer.

Affiliate partnerships offer brands a valuable alternative to traditional ad channels, especially as digital platforms evolve and consumers demand more relevant online content. Go further: Read our Affiliate Marketing 2024 report.

The same three categories that top overall holiday retail sales growth will lead online. Digital sales of food and beverage will accelerate swiftly during the holiday season, to 17.7% YoY growth, as consumers turn to eating in and entertaining at home in response to the high costs of dining out. Health and personal care and fashion goods will also post above-average ecommerce growth.

Sparking joy: Popshelf, which sells higher-margin, largely discretionary merchandise like home goods, beauty, and seasonal items, is looking to draw shoppers in with a 鈥渏oyful and fun experience鈥濃�攎uch like off-price retailers have with their treasure-hunt layouts.