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Audio and navigation are here today, but video and gaming are coming. Multiscreen cars and limited autonomous driving remain uncommon, so video is still less important than streaming audio services and navigation services鈥攂ut this will change rapidly.

The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.

We have broken out digital gaming for the first time. Previously, we only estimated time spent with mobile gaming apps, but now we have metrics for all gaming across all devices. The overall adult population will spend 1:01 per day gaming in 2023, and active gamers will spend a robust 1:48. Although these numbers are high, growth is expected to be negligible going forward.

The year-old Luna cloud gaming unit plays into Amazon鈥檚 strengths. When it launched in March 2022 following a long beta period, Luna joined a market crowded with gaming incumbents (Microsoft, Sony, Nintendo, and Nvidia) and tech players (Apple and Google).

Actually, no, that is laundry and cooking, it could be said 46%. 33% ran errands outside of the home, 20% took a nap, 17% worked from a different location without telling anyone, then it was watch TV and played video games, and then 4%, a very brave people worked another job. Suzy Davidkhanian:. Wow. Marcus Johnson:. Blake. Sarah Marzano:. So industrious. Marcus Johnson:. What non-work activities-.

Instead, it invested in TikTok, metaverse, and gaming ads. And Nationwide has shifted to digital to measure the efficiency of its tactics, according to CMO Ramon Jones, as quoted in an October 2022 report by AdAge. Some insurers are resuming spending as rate actions soften.

The team will be led by Harish Sarma, previously TikTok鈥檚 global head of sports and gaming. Why this matters: Courting publishers could go a long way toward helping TikTok improve its public image and make its platform more appealing to advertisers in the critical US market.

The United States coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.

Entertainment: Includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

In addition to the adverts that run along with the content, Ozempic was very, very visible in these adverts, as well as something called BetRivers, which is a online sports gaming app. So these were blanketed across the televisions because it was a great opportunity to get those messages out. Bill Fisher (18:04):. Man-Chung, anything to add for Asia on the marketing front? Mn-Chung Cheung (18:08):.

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

Why advertisers need to keep up with consumer changes in streaming, social search, and gaming. Marketplaces lose share in places where US shoppers start their shopping journeys. Gen Z prefers to research brands on social media over search engines.

Roughly half as many gamers play on consoles or desktops/laptops as on mobile, meaning the average console gamer spends more time playing on a console than the average mobile gamer does on mobile. Additional devices may become more important in the future. Consoles dominate the 鈥渙ther鈥� category today, but VR headsets and connected cars may play a bigger role in the future.

We're not just talking video games, although video games are a huge component. We're talking like concerts, or nature, or traveling to other countries from just getting that visual sort of experience instantly. Marcus Johnson (10:06):.