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What it means: Brand advertisers may face less competition for display and video ads, finding more cost-effective ads that can drive awareness and consideration over the extended shopping period. These ad formats can also deliver on performance objectives.

The effort to integrate AI stretches to every part of Disney鈥檚 business, from creative applications to its theme park business to its advertising unit. Reuters reports that the company is looking to build a 鈥渘ext-generation鈥� advertising stack built around AI. Open secret: It鈥檚 no secret that Disney is interested in AI.

Its potential to augment digital content creators鈥� and 补诲惫别谤迟颈蝉别谤蝉鈥� work led Sequoia Capital to predict that generative AI will 鈥済enerate trillions of dollars of economic value.鈥�. Companies like Shutterstock are rushing to be at 鈥渢he forefront of AI art鈥� by integrating DALL-E 2 into its content platform, planning to make it available to stock image customers globally.

Gaming. We don鈥檛 have age breakouts on gaming, but members of Gen Alpha are likely to play games like Minecraft, Roblox, and Fortnite, where top activities include adventuring, building, and creating, per GWI. Nearly 3 in 10 (26%) Gen Alphas live in households with VR headsets, per Morning Consult.

From an advertising perspective, I believe that it's business as usual. We might see some advertisers hold back some spend but for our forecast, we're still expecting TikTok to exist in 2025 and the years to follow. Next year, we're expecting US' TikTok ad business to reach $15.5 billion which is a 25% increase versus 2025. That's a lot of money that's at risk.

The number one answer was that they enjoy screen adaptations of past media, like a book or a video game as it's adopted to a TV series or a movie. And even 56% of consumers said that they like it when brands and companies use their past logos or advertisements because it evokes feelings of nostalgia for there. So, there's a little tidbit for our marketing audience. Marcus Johnson:. Yeah, very nice.

One of my favorite Super Bowl ads was the Nerds Addison Rae one, which was definitely creator focused, although I mainly liked it for the little Nerd guy that was in it. But yeah, I think that we definitely see that creators wanting to make the jump into traditional and also traditional celebrities doing things that they maybe wouldn't have considered doing 10 years ago, like video games.

Pop-Tarts created one of the first memes of the year at the inaugural Pop-Tarts Bowl when it sent its mascot into a larger-than-life toaster, resulting in a giant edible Pop-Tart ripe for content creation. Cheez-It then pulled a similar stunt at the Cheez-It Citrus Bowl, describing its own mascot as 鈥渘on-edible.鈥�

We are looking at perhaps the other games from Tencent as well that are becoming popular, especially the gaming apps, that are becoming popular around the world. So there's huge ramification in this. Bill Fisher:. Really interesting stuff.

On today's episode, we discuss why some folks think digital ads are getting worse, whether things are looking up for Uber, TikTok鈥檚 parent company ByteDance challenging Meta on VR, why Warner Bros. Discovery will continue Discovery+, the Grammys rebounding from the pandemic's effect on viewership, the surprising most littered plastic item in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Max Willens.

Meanwhile, 1:1 Device Programs across the country provide laptops and tablets to kids; some devices have usage restrictions, though, so features interesting to advertisers may be limited. Parents are giving in to screen time. Fewer parents with kids ages 5 to 11 are limiting screen time than before the pandemic, according to subsequent 2020 and 2021 Pew Research surveys.

And that can also be seen in their digital gaming. Digital gaming is highest among Gen Z in both users and penetration, which is one of the few places where they outstrip millennials because millennials are just so massive that they usually just take the lead inherently.

Today鈥檚 podcast episode of The Banking & Payments Show explores the future role ATMs will play in retail media. Host Rob Rubin is also joined by Stuart Mackinnon, COO of NCR Atleos, to discuss why ATM networks continue to grow despite the surge in options for cashless purchasing. We also discuss how advertisers on the Chase Media Solutions platform can use purchase history data to target ads on Chase鈥檚 digital platforms. Listen today!

China鈥檚 government has reportedly taken a 鈥渃ontrolling interest鈥� in gaming giant Tencent, per Windows Central. Beijing鈥檚 penchant for regulation and censorship could affect how Western companies deal with Tencent. Can China鈥檚 Big Tech turn things around? Beijing鈥檚 softening stance on China鈥檚 Big Tech companies is the beginning of a new agenda to kickstart its flagging economy.

We forecast 90.0 million people will use AR in the US this year, interacting with it in ways that increase retail sales and advertising engagements.

We forecast its US ad revenues will increase by 36% this year, to $6.83 billion, far outpacing the growth of its rivals. Some speakers advocated for brands to step away from TikTok.

When the pandemic hit, brands pulled back marketing鈥攊n part to save money and in part because they thought consumers would find it 鈥渋nsensitive to be positive or even advertise in that time,鈥� said our analyst Paul Verna. 鈥淚t took a short time for them to realize that it didn鈥檛 do any good to just disappear. And in fact, consumers wanted them to continue being present.鈥�.

And then LinkedIn itself has just become savvier for advertisers. They're really building out their advertising business. They're introducing ad formats that I think are making the platform more attractive to advertisers. And one of their biggest ones they've recently rolled out is Thought Leader ads, which basically let advertisers promote posts from their executives or users.

But if I can just pick up on something you said there, Ethan, about these Gen Zs who are gaming online and on social media, a lot of that adjacent stuff is what's feeding a lot of this sporting interest. So I have two sons who like football and they like gaming. I don't know if you folks have all heard of FIFA, it's a console game, a soccer game, the biggest in the world.