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Alibaba, Amazon, and Mercado Libre dominate retail ecommerce in different parts of the world. Here鈥檚 a look at how these marketplaces stack up, in seven charts and graphics.

Using online orders to get customers inside the store will promote impulse buying and help drive incremental sales. China鈥檚 influence will shake up online shopping. Temu, TikTok Shop, and Shein have captured a critical mass of consumer attention.

Today鈥檚 consumers have high expectations of brands and retailers. They want to shop seamlessly across digital and physical channels, they want to get from inspiration to purchase as quickly as possible, and they prioritize value above all else.

Expect 2025 to be just as eventful in the digital arena鈥攚ith the same thorough analysis from our analysts in the year to come.

The company said that it will appeal the EC鈥檚 decision and that the case ignores the 鈥渢hriving鈥� European market for online classified listings. Our take: Meta may have a strong case to get its EC fine annulled in light of Google successfully appealing its 鈧�1.49 billion ($1.61 billion) fine, which was overturned in September.

As genAI adoption grows, businesses and consumers face a transforming digital ecosystem marked by broadening applications, enhanced productivity, shifting business practices, and legal and ethical challenges.

To diversify advertisers, Walmart enhanced its retail media business, making Onsite Display placements available to marketplace sellers鈥攊ts fastest-growing cohort of advertisers, per the company. Walmart also increased its in-store ad inventory, offering self-service buying for TV Wall ads and expanding demo stations.

He noted that early tests suggest Privacy Sandbox APIs can support a competitive marketplace and improve over time with industry adoption. However, Chavez adds, transitioning will affect the entire digital ecosystem鈥攈ence this new approach. Chavez writes that Google will continue investing in Privacy Sandbox APIs and plan to introduce IP Protection in Chrome's Incognito mode.

Nearly a quarter (23%) of US adults say they research a product online and purchase it in-store, according to a November 2023 survey by ESW.

The news: Digital challenger Zopa Bank and credit marketplace ClearScore partnered to launch the Fintech Pledge, an initiative designed to help UK citizens with their financial lives during the cost of living crisis, per AltFi. More on the initiative: The goal of the program is to drive 10 million positive financial actions by UK citizens by 2025.

Already, Uplift has forged a partnership with Southwest Airlines, and Affirm has teamed up with online vacation marketplace Vrbo and travel booking platform Agoda. Issuers must strike back by adapting BNPL to their credit card programs. Key Findings:. No issuer offered deferred interest and fees for six months鈥攖he top-valued feature and one that many retailer cards support.

Embracing mobile gives consumers access to a branded experience both online and in-store, while in-store technologies bring the digital world into the physical. To cater to shoppers no matter where or how they shop, brands should also make sure they鈥檙e balancing in-store and online rewards as well as D2C and wholesale commerce.

Demonstrate the impact of marketing on a brand鈥檚 digital presence. Evaluate apparel ecommerce competitors. More like this:. 5 charts on Amazon shoppers. 5 charts on Gen Z鈥檚 shopping habits across beauty, apparel, and more. In-store is the most popular way to discover clothing brands and products. 3 challenges brands face with the growth of retail marketplaces.

Many of the biggest online luxury multibrand retailers found themselves in dire straits as the post-pandemic boom receded. This came as major fashion houses doubled down on direct sales channels with a focus on their owned and operated physical stores:. Farfetch failed to secure participation from enough major luxury brands on its marketplace and took on debt to support its costly ecommerce business.

The opportunity: Several retailers have recently bolstered their US digital retail media networks to capitalize on a rapidly growing channel that we expect will reach $40.81 billion this year. That鈥檚 more than triple its pre-pandemic total.

Thanks to the strong penetration of Marketplace, Facebook claimed the largest share of social shoppers in our survey. More than 60% of respondents said they鈥檇 purchased something while using Facebook in the 12 months preceding our poll. But that did not result in Facebook shoppers significantly overindexing for purchases in any specific product category.

Brands that lean heavily on the TikTok Creative Exchange, YouTube鈥檚 Brand Connect, or Instagram鈥檚 creator marketplace could get stuck on a strategy that works but miss out on another that works better. Relying on internal platform services can limit campaign success, added Hardin, as the ultimate job of a platform like the TikTok Creative Exchange is to push media dollars on TikTok.

Digital properties that lend themselves to ad inventory: An environment where ads are a natural part of the customer experience is a big plus for retail media networks. Mass merchandisers and marketplaces are inherently built to support product and category ads, so they鈥檙e well suited for ad placements.

Cross-border buyers are internet users ages 14 and older who have purchased goods online from a seller in a foreign country, either directly or through an intermediary (i.e., marketplace), at least once during the calendar year via any digital channel or device.

Amazon and Google are enhancing their visual search tools as consumers seek more seamless, intuitive ways to search for products online.

40.4% of US shoppers started their shopping journeys in marketplaces in 2023, down from 51.5% in 2022, according to a February 2024 report from Attest.

Nearly half of retail CFOs plan to leverage automation and AI to optimize costs in 2024. Online resale may have the most to gain in the short term, thanks to the opportunity to address key operational challenges and customer pain points involved with selling secondhand goods online.

Anorak provides life insurance advice through Starling Bank鈥檚 Marketplace, leveraging data science and machine learning to offer customers tailored advice. Monzo Premium customers get phone insurance through Assurant for loss, theft, damage, and breakdown. Monzo Plus customers get comprehensive travel insurance through Axa.

Strategies are evolving and converging around third-party marketplaces. TikTok Shop鈥檚 latest iteration is taking over user feeds. The platform now features a hodgepodge of participating brands, cheap products from marketplace sellers, and shoppable livestreams. More than 200,000 sellers and 100,000 creators signed on in September 2023, its first month, according to TikTok.