蘑菇AV

The UK ad market is under as much pressure as it鈥檚 ever faced. But while spending growth will hit a historical low, there are some positive signs for advertisers with experimentation away from the duopoly a very real possibility.

Sales fulfilled via click and collect are growing faster than total ecommerce sales in the UK as cash-strapped consumers avoid delivery costs and retailers race to make their services faster, cheaper, and more efficient.

Meta鈥檚 facial-recognition testing is notably absent in the UK and the EU, where data privacy laws are stricter. Our take: Even though Meta鈥檚 intentions appear to serve users rather than its own ad business and model-training efforts, its ongoing and controversial uses of Facebook and Instagram data could start this facial-recognition program off on the wrong foot.

Most new Bluesky users are from North America and the UK, boosting its total to 14.5 million, up from 9 million in September, per The Guardian. X exodus: Threads and Bluesky see user spikes whenever X owner Elon Musk alienates the platform鈥檚 users. Despite having fewer resources than Threads, Bluesky consistently attracts hundreds of thousands of new sign-ups when X users seek alternatives.

UK: Plans to ban ads for foods high in fat, sugar, and salt in 2024. Singapore: Banned ads for sugary drinks in 2020. The evidence is mixed on whether these bans change consumer behavior. "It takes a much more holistic approach just to sort of promote healthier diets," Cheung said regarding food advertising restrictions.

Australia, France, New Zealand, the UK, Taiwan, and the EU have banned TikTok on government devices. India, once its largest audience, banned the app in 2020 after a dispute with China. Canada鈥檚 move to shut down TikTok鈥檚 offices pertains to its owner ByteDance鈥檚 connection to Beijing and concerns over data security. However, that shutdown makes it tougher for the government to address its concerns.

After scaling back some of its crypto offerings in the UK and fully halting its crypto operations in the US due to regulatory hurdles in 2023, it鈥檚 been ramping up its offerings again in the UK. In May, the fintech unveiled Revolut X, a standalone crypto exchange for professional crypto traders in the UK. Revolut also launched virtual crypto debit cards earlier this month.

UK consumers have a voracious appetite for digital video content, but the cost-of-living crisis is boosting ad-supported options, particularly broadcaster video-on-demand services. Netflix鈥檚 pivot to an ad tier, meanwhile, may have legs.

UK regulators could force Google to delay Privacy Sandbox: An internal report found that Privacy Sandbox doesn鈥檛 hold up to regulatory standards, dealing a blow to its rollout.

Tubi recently launched in the UK, entering a competitive market dominated by Amazon and Netflix. Tubi continues to be a crucial growth driver for Fox; despite flat overall ad revenues, its most recent earnings report noted that gains from Fox Sports and Tubi offset losses at Fox Network.

The rollout disclaimer: UK industry observers believe the launch of open banking isn鈥檛 what it could have been. UK consumers still don鈥檛 understand open banking and what it means for the security of their most sensitive financial data. That prevents many from participating, even for better rates or products. Plus, the open banking system isn鈥檛 completely working as intended.

The AI features will be available in US English initially, then localized English in Australia, Canada, Ireland, New Zealand, South Africa, and the UK in December. AI will land in the EU in April. The opportunity: Apple鈥檚 move to add AI to popular devices could drive mainstream adoption and boost upgrade cycles as it enters its most profitable quarter.

While the EU and China are forging ahead with comprehensive AI regulations, the UK and the US have taken a pro-innovation, 鈥渓ighter touch鈥� approach鈥攚hich could get even lighter in the US under the new administration. The varied policies will create an added layer of complexity for global organizations scaling up AI. Sustainability will form part of responsible-use guidelines.

Discover the dynamic shift toward digital wallets in the US and the UK in the latest podcast episode of "Behind the Numbers: The Banking & Payments Show." Delve into the compelling discourse on how younger generations' move to digital is rendering traditional wallets obsolete. Join host Rob Rubin, our US-based analyst Tyler Van Dyke, and UK-based analyst Carina Perkins as they unravel trends in digital transactions for dining, shopping, and ID verification. In the "For Argument's Sake" section, we dissect the fierce competition for market dominance among industry giants like Apple and Google, established players like PayPal, rising star Paze, and potential disruptors. Tune in for a forward-looking conversation and hit subscribe for the latest insights. Key insights: - Youth-led shift: Analysis reveals a robust trend among younger consumers pivoting to digital wallets for everyday activities, indicating a cultural and technological shift. - Market dominance debate: We uncover the strategic moves by tech titans and emergent challengers vying to capture the largest share of digital wallet users. - Cross-Atlantic perspectives: Insights from US and UK analysts present a diverse view on the adoption of digital wallets, offering a broader understanding of the global digital economy.