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A majority (60%) of US consumers would be willing to answer surveys or take polls to earn rewards from brands, according to an October 2023 Ebbo survey, and more than a third are amenable to playing games or providing ratings or reviews.

See that there in your video game, but you can't just throw a 32nd Papa John's ad in the middle of playing when someone's paid 60 bucks. That's just going to irritate gamers hardcore. You can do that on a mobile game, but AAA game, you got to be pretty cautious about the user experience. Marcus Johnson (24:09):.

More importantly, Sony鈥檚 focus on gaming with PlayStation VR2 could eventually lead to healthy shares鈥攁lthough initial sales have been lower than expected, leading to rumors in April that Sony was cutting its production. And Apple鈥檚 first XR headset is likely the beginning of a deeper dive into the AR and VR markets. VR headsets have found their niche in gaming.

Short Video, Gaming, and Music Streaming Stand Out in Media Usage. Similar to the total US population, younger LGBTQ+ consumers more frequently use digital platforms like TikTok, Instagram, and YouTube, according to Community Marketing & Insights (CMI) data. Time spent with cable TV and broadcast radio skews older. Where they overindex in media usage is in music and gaming.

It hosted Amazon Gaming Week from April 30 through May 5, and Amazon Pet Day begins on May 7. Amazon is increasingly using seasonal or category-specific events to drive sales and build awareness of its growing selection of name brands. The events also boost retail media spending as brands aim to ensure they are front and center during the sale.

The 13th annual Global Media Intelligence Report details media and device usage in 47 markets and compares regions for a look at how people spend their media time鈥攁nd where they do it.

鈥淏uying upfront became popular with linear TV, but that old-school sales tactic has become common in digital video, podcasts, video games, and is even emerging in retail media,鈥� said Benes. 鈥淎s long as advertising campaigns are built around product launches and particular timeframes, buying inventory ahead of time will prevail.鈥�. 4. No one鈥檚 talking politics.

The Canada coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.

Among the 36.2 million Gen Alpha internet users in the US, digital video is the most prevalent activity by far (81.4%), followed distantly by digital gaming, per our forecasts. Gen Alpha鈥檚 love of digital video makes YouTube the center of their online universe鈥攁nd the key platform for marketers to build rapport with them. Most US Gen Alphas use YouTube.

American Gaming Association. Eilers & Krejcik. Legal Sports Report. MediaRadar. The Harris Poll.

The 鈥渙ther鈥� category鈥攃omprising mainly gaming consoles, smart speakers, smart watches, and connected vehicles鈥攚ill account for 0:42 per day in 2023. Ad spending on these devices is not actually $0, but it is so low that it rounds down to a 0.0% share in the table above.

Google backs out of gaming, axes Stadia. The news: Google pulled the plug on its Stadia gaming initiative in October, ostensibly as part of its 鈥渟implicity sprint.鈥�.

Mintegral and ironSource both increased their install share of gaming apps, driven by a surge in casual gaming. Buckling down: Apps and marketers alike are tightening their budgets. The average app reduced its user acquisition spend by 12% from the first quarter of 2022 to the second, while 14 of the top 20 media platforms had a decline in budgets, including Google, Meta, and Unity.

The problem for Meta is that competition in gaming has intensified with more VR headsets and cloud gaming and portable consoles coming to market. It鈥檚 doubtful that business-facing collaboration and productivity VR solutions can outshine the popularity of social and gaming experiences on the metaverse.

Entertainment: Includes amusement and recreation, box office, film, music, sports, OTT video platforms, and video games (excluding video game hardware).

For example, an ad for a video game may have a CTA that looks like an image of the video game. An ad for an app may include the word 鈥渄ownload鈥� so users understand the instruction. The CTA can appear more than once, but it should definitely be a visual anchor at the end. 3. Don鈥檛 limit Shorts ads to short-form creators.

Likewise, Amazon CEO Andy Jassy noted that customers are 鈥渢rading down on price when they can and seeking out deals鈥濃�攁 trend the retailer is hoping to capitalize on with a series of category-specific sales events, including Pet Day, Gaming Week, and its latest offering, the Amazon Book Sale.