The one thing that is the new part is that there's so much around money and influencer marketing and dollars that are attached to it that that's probably why it would be okay. Jasmine Enberg (08:56):. The other thing is there's still a chance for TikTok technically to sell and to find a US buyer. Suzy Davidkhanian (09:04):. Well-. Jasmine Enberg (09:04):. That is...
Focus on getting maximum bang for your buck with influencer partnerships and shoppable media campaigns, as well as engaging content for organic growth. Optimize posts using A/B testing and use retargeting to reach consumers who have already shown interest. Highlight sustainability credentials.
Expect the Brazilian retailer to double down on creating more authentic relationships with customers via social media influencers to drive sales and increase its ecommerce market share. Predictions. Brands in the region will bet big on short-form video for social commerce growth.
Agencies are buying social and influencer firms. At least 15 influencer marketing firms, which tend to be profitable, were acquired in 2023, per The Information. Stagwell鈥檚 high-profile purchase of Gen Z-focused agency Movers+Shakers could open the door to more acquisitions, as companies cut down on external partners. Marketers are bringing creators in-house.
蘑菇AV, principal Analyst Tiffani Montez, along with a panel of three successful Gen Z financial influencers will discuss examples of how banks have effectively used social media influencers to connect with and attract Gen Z consumers. Go to the show notes for more information and a link to register.