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Why it matters: Streaming subscriptions are quickly becoming a must-have for delivery memberships as they try to attract customers and differentiate themselves from competitors: Instacart has Peacock, Walmart has Paramount+, and Amazon, of course, has its own Prime Video service.

Advertisers need to think creatively about where their core audience may be shopping and seek out those RMNs. There are several reasons non-endemic RMN advertising is gaining attention. It鈥檚 easy for advertisers to implement, Megan Harbold, vice president of product marketing at Skai said.

Digitally native D2C brands embrace traditional retail strategies: More are inking partnerships with retailers like Amazon and Walmart to expand their reaches and offset soaring acquisition costs.

罢颈办罢辞办鈥檚 ecommerce efforts don鈥檛 have the momentum that some might have expected when reports about the Shopping Center first began surfacing. 罢颈办罢辞办鈥檚 usage as the starting point of product searches and research has actually declined over the past year, according to CivicScience. X: Advertisers remain dubious, even in the face of deep discounting. X is in a spot.

The ecommerce boom in Canada means many product categories now sell a significant percentage online. This includes grocery, which we forecast for the first time this year.

Consumers are exploring AI-driven shopping tools, but interest varies by application. Image-based item searches and holiday deal assistance are gaining traction, but trust issues and preferences for human customer service agents still pose challenges. Brands must ensure their AI tools address consumer needs, provide transparency, and enhance personalization to build trust and drive adoption.

Our first-ever worldwide forecast for retail media ad spending shows enduring momentum and lots of good news for Amazon and other ecommerce platforms around the world.

Walmart customers are 鈥渟pending more of their paychecks on non-discretionary categories and less on general merchandise,鈥� CFO John David Rainey said on the company鈥檚 Q1 earnings call, adding that 蝉丑辞辫辫别谤蝉鈥� value-seeking behaviors so far remain firmly in place.

Other players, such as Walmart and eBay, still have a negligible B2B presence. Click here to view our full forecast for US Amazon B2B ad revenues. Ecommerce is gaining on search advertising. The convenience of ecommerce is challenging traditional search鈥檚 dominance, with retail giants like Amazon increasingly catering to B2B buyers.

This could make consumers more comfortable with using these payments, increasing adoption, especially as big names like Walmart start to offer the payment method. Increases digital wallet competition. Given it鈥檚 now easier to switch between different providers, digital wallets will now have to work harder to keep their users.

Shop while you stream: Disney is beta testing its first native streaming shoppable ad format, Gateway Shop. Disney says streaming viewers will receive personalized prompts for products via mobile push notifications or email, enabling them to purchase items without disrupting the viewing experience. Unilever is one of the first brands to test the ad format.

Amazon, Walmart, and other retailers are personalizing shopper journeys via chatbots and AI-powered enhancements to the standard search experience. As a result, consumers will come to expect鈥攁nd perhaps appreciate鈥攇enAI across every search interface. For more on search advertising on retail media networks, see our June 2024 report, 鈥淩etail Media Search Forecast and Trends 2024.鈥�.

By 2025, seven of 10 will have crossed that threshold, and in 2026, it will be eight of 10 as even nontraditional ecommerce categories like automotive will go digital. The entire US economy is still figuring out where the ceiling of retail ecommerce activity is.

Almost half (51%) of its sponsored products were placed at the top of the page and the other half in the shopping grid. Beyond the chart:. Walmart and Amazon have the most varied placements of retail media ads, appearing throughout its shopping pages (top and bottom of pages and in-grid), the same report found.

Meanwhile, the retail sector is projected to increase B2B ad spending by 15.2%, crossing $2 billion as big players like Amazon and Walmart expand their B2B offerings. Who鈥檚 winning: LinkedIn and Meta are set to dominate B2B social ad spending, which will account for 46.3% of digital B2B ad spending. LinkedIn continues to be the main platform for digital B2B ads; 90% of its ads are B2B-focused.

Amazon is the largest retail media player by far, with $39.81 billion in US retail media ad revenues last year鈥�Walmart came in second at $3.87 billion, by comparison. Hy-Vee and others are fighting for scraps, but claiming even 1% of the expected $62.35 billion in US retail media ad spending this year represents hundreds of millions of dollars.

That customer base grew earlier this year when Amazon embedded Grubhub within Amazon.com and the Amazon Shopping app, and began offering Prime members a free Grubhub+ subscriptions, which normally cost about $120 annually. In addition to restaurant delivery, Grubhub enables shoppers to get office supplies, pet supplies, and other goods delivered to their doors.

Walmart, Amazon, and Etsy will also see positive growth, while eBay鈥檚 retail media ad spending will decline 12.6%. To keep that edge, Instacart, Walmart, and Amazon have all made investments in their ad business this year. 3. Don鈥檛 discount in-store. The top three retailers by US monthly audience reach (both in-store and digital) are Walmart, Target, and The Home Depot.

Japan, Baidu, Yandex, Facebook, Instagram, Pinterest, Snapchat, Apple, Amazon, Walmart, Instacart, and Criteo. Analysis is based on Skai advertisers with 15 consecutive months of performance data.

Three of Latin America鈥檚 most prominent retail and ecommerce players鈥擬ercado Libre, Falabella, and Walmart Mexico鈥攚ere among the leaders. Setting the scene. The setting: The third wave of digital advertising is sweeping the shores of Latin America. Today, more than 20 retailers are vying for marketers鈥� dollars.