蘑菇AV

The exchange rates used are as follows:. 2016: ARS 14.76 per US dollar. 2017: ARS 16.55 per US dollar. 2018: ARS 34.50 per US dollar. 2019: ARS 54.80 per US dollar. 2020: ARS 76.60 per US dollar. 2021: ARS 98.81 per US dollar. 2022: ARS 148.80 per US dollar. 2023: ARS 401.88 per US dollar. 2024鈥�2028: ARS 911.12 per US dollar.

We forecast 90.0 million people will use AR in the US this year, interacting with it in ways that increase retail sales and advertising engagements.

The news: Nvidia will soon make it possible for researchers, developers, and students to run powerful AI models locally with the Project Digits desktop AI PC, per Ars Technica. The $3,000 AI desktop, unveiled at CES 2025, could upend the AI PC market by offering a cost-effective, energy-efficient alternative to cloud-based models when it becomes available in May.

The exchange rates used are as follows:. 2016: ARS 14.76 per US dollar. 2017: ARS 16.55 per US dollar. 2018: ARS 34.50 per US dollar. 2019: ARS 54.80 per US dollar. 2020: ARS 76.60 per US dollar. 2021: ARS 98.81 per US dollar. 2022: ARS 148.80 per US dollar. 2023: ARS 296.15 per US dollar. 2024鈥�2028: ARS 830.67 per US dollar.

Seventy-five percent of US car buyers prefer used cars, a trend unlikely to shift with electrification, per Ars Technica. EV penetration has averaged 6.8% so far this year, down from 7.5% in 2023. BofA analysts say they now expect EVs to make up about 8% of vehicle sales in 2024, 14% in 2027 and 29% in 2030.

T-Mobile stated that 300 Starlink low-Earth orbit satellites will cover service for 500,000 square miles of land in the US that isn鈥檛 reachable by cell towers, per Ars Technica. SpaceX has a spectrum lease agreement with T-Mobile that covers all 50 states and Puerto Rico. Why it鈥檚 worth watching: Starlink and T-Mobile have been testing their satellite connectivity since earlier this year.

The news: Google and Samsung revealed Android XR, an extended-reality OS, and Samsung鈥檚 Project Moohan headset, challenging Meta鈥檚 Quest and Apple鈥檚 Vision Pro in the VR/AR market. Android XR is an open platform and would give third-party manufacturers like Sony and Lynx the option to create devices using Google鈥檚 platform, a move that aims to replicate the success of Android smartphones.

We鈥檒l see deeper AI integration with AR experiences. As Walmart demonstrates with its AR showrooms, the next step will be integrating conversational AI into these immersive environments. Shoppers may interact with AI assistants within virtual storefronts, getting real-time advice as they virtually try on clothes or arrange furniture in digital homes. What does this mean for marketers?

Instead, It鈥檒'll show off its AR Ray-Ban Meta glasses with the help of celebrities like Chris Hemsworth and Kris Jenner. Notable no-shows. Who declines to run Super Bowl ads can be as interesting as who shells out. Last year, Temu stormed the Super Bowl by running five ads both during and after the game. But this year, the discount retailer is notably absent.

Smart glasses鈥� potential: With their lightweight frame and accessible features, smart glasses are gaining traction as an affordable AR offering with AI capabilities. Ray-Ban Meta Smart Glasses created a roadmap for rival products, and its success highlights how the wearables can be especially useful for content creators and advertisers. 4.

The many devices shown this year did everything from live translation to AR display to capturing images/video. But as the tech and adoption evolves, this wearable tech has the opportunity to play an outsized role in retail media.

By 2025, nearly 60% of the US population and almost all social and communication apps users will be frequent augmented reality (AR) users, but brands are only just starting to recognize AR鈥檚 benefits.

This year, both the number of smartphone QR scanners and the number of augmented reality (AR) users will grow in the US, reaching 94.1 million and 97.1 million, respectively, according to our 鈥淢obile Trends to Watch for 2023鈥� report. Growth is expected to continue through 2025.

Effect House by TikTok rolls out: As TikTok broadens its AR horizon, creator incentives play a pivotal role in its evolving digital strategy.

As assistants become more sophisticated with computer vision, AR, multimodal genAI, and advanced sensor integration, they may start to encroach on traditional search engine territory. This shift could have major implications for search advertising, potentially requiring marketers to adapt their strategies for conversational, multimodal search queries.

"Looking ahead, I predict the convergence of AI, augmented reality, and advanced interfaces will blur the lines between digital and physical experiences," said Kaare Wesnaes, head of innovation at Ogilvy North America. "Brands will engage with people in real-time, contextual ways, seamlessly integrating into their lives.

Reality Labs posted a $4.4 billion operating loss, a result of AR/VR and metaverse ambitions that have failed to turn a profit for the fourth consecutive year. AI mentions: AI services becoming integrated into Meta鈥檚 ecosystem resulted in 102 mentions during the Q3 2024 earnings call compared with 137 mentions in the Q2 2024 call.

Leaked memo gives insight into Snap鈥檚 future: Older users, enterprise AR, and Snapchat+ growth are all part of the puzzle.

There are 3.60 billion people around the world who have phones capable of delivering AR, and 1.06 billion already use mobile AR, according to a March 2023 report from ARtillery Intelligence.

Snap in survival mode: Snap is laying off some of its augmented reality hardware and software talent, stalling years of innovation and putting its leadership position in AR at risk.