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Est茅e Lauder scrutinizes portfolio as losses pile up: The beauty company may sell some brands as it expands its presence on Amazon to reignite growth.

Sephora鈥檚 new Hulu docuseries examines the dynamic interplay between beauty and music: The show is part of a broader strategy to meet consumers wherever they are.

Roblox wants to be an ecommerce platform: After a pilottesting physical goods sales with Walmart and E.l.f. Beauty, the gaming platform sees big potential in online sales.

Shoppers are least likely to trade down in the baby, pet care, and beauty categories: On the surface that鈥檚 good news for Chewy and P&G, but consumers are cutting back in other ways.

Sephora targets Gen X shoppers with latest product launch: The beauty retailer is sharpening its appeal to beauty consumers over the age of 40, who spend more on prestige products than any other demographic.

Gen Zers and young millennials are the most likely to splurge on beauty in 2024鈥攂ut their path to purchase is anything but straightforward.

Charlotte Tilbury takes aim at dupe culture: The brand鈥檚 latest campaign encourages shoppers to buy the real thing, even as retailers and manufacturers double down on cheaper alternatives.

While 2024 saw the rise of 鈥淪ephora kids鈥�, in 2025 more beauty brands may target Gen X consumers to grow sales amid a challenging economy.

Though beauty is a crowded category,11:11 Beauty is hoping Paris Hilton鈥檚 multigenerational appeal could help it break through the noise, and power a content flywheel.

Neutrogena debuts product line on TikTok Shop in a bid to woo Gen Z skincare obsessives: The brand hopes to regain market share in the dermatological space after ceding ground to L鈥橭r茅al鈥檚 CeraVe and La Roche Posay.

Consumers focused on value in 2024: Retailers and brands like Aldi, e.l.f. Beauty, Temu, and Walmart benefited from consumers' growing cost consciousness.

Cosmetics and beauty make up a nearly $100 billion industry in the US, and next year more than one-fifth of those sales will come from ecommerce, according to our forecasts. In order to win over beauty shoppers, and Gen Z ones in particular, brands need to pay close attention to where their digital ad dollars go. Here are five charts to help you out.

US beauty demand is normalizing as price sensitivities creep into purchasing behavior: That鈥檚 good news for e.l.f. Beauty but an added struggle for Coty and Est茅e Lauder, for which China remains a hurdle.

Fewer than a third of US shoppers turn to department stores鈥� websites (31%) or brick-and-mortar locations (24%) when conducting beauty research, according to a May survey conducted by PowerReviews. In contrast, 71% turn to a specialty retailer鈥檚 website when researching new products.

Prestige fragrance sales soar as Gen Zers embrace scent wardrobes: That trend helped Spanish beauty company Puig deliver double-digit growth in its perfume division in Q3.