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Tariffs could make US-made vehicles more expensive than imports: US automakers鈥� supply chains depend on cross-border trade, and there鈥檚 no simple way to untangle those relationships.

As retail media networks (RMNs) clamor for advertiser budgets, the channel鈥檚 measurement shortcomings are moving into the spotlight. Advertisers cite a lack of cross-platform standardization among their top RMN-related challenges, but an overcorrection on measurement could do more harm than good.

JCPenney joins forces with Aeropostale鈥檚 owner to form Catalyst Brands: The new company aims to tap into its vast pool of customer data to cross-sell across its portfolio.

But unless the platform is also an ecommerce hub, it won鈥檛 have transaction data to connect sales to ad exposures. Retail media鈥檚 importance has increased as legacy identifiers blink out. Closed-loop attribution has become more attractive. As cookies and other legacy identifiers (e.g., mobile ad IDs, IP addresses) become scarcer, platforms with built-in measurement advantages have benefited.

Our expanded retail and ecommerce forecast coverage now includes country-level breakouts for 66 nations around the world. North America, China, and Western Europe continue to drive global outcomes, but a total of 53 countries will have at least $1 billion in ecommerce sales.

Now operating six clinics, the retailer reports that customers acquired through these locations are outperforming expectations, with stronger cross-category shopping and post-visit purchases on Chewy.com since Q2.

Commerce media is becoming more competitive as retailers and non-retailers continue to build out their networks and advertisers prioritize measurement for proven results. Looking ahead to 2025, cross-industry partnerships will grow and in-store media will enable retailers to merge online behaviors with in-person shopping.

PayPal Ads will provide advertisers with cross-merchant insights, market share analysis, and optimization opportunities across multiple touchpoints. Zooming out: PayPal Ads is also part of a larger trend in financial services, with players like Klarna, Revolut, and Chase launching financial media networks (FMNs).

Discuss the latest trends in digital media consumption and consumer spending as they reshape Latin America鈥檚 advertising and retail industries. Provide insights into the convergence of business models in the face of digital transformation and technological advancements. Explore innovative strategies for advertisers and retailers to effectively engage鈥攁nd convert鈥攃onsumers in the digital era.

Cross-border sales are booming in Western Europe despite a slowdown in adoption. As China鈥檚 ecommerce giants eye European expansion, local retailers face a competitive threat鈥攁nd a substantial opportunity.

Brazil will also be home to the world鈥檚 third-most-penetrated cross-border buyer market this year, behind only Singapore and Canada, per our forecast. Listen Next. Around the World: Economic effects on retail and ecommerce. Around the World: The international forecasts of past (2023), present (now), and future (2024).

Instacart makes long-term bets on retail media: We expect the company鈥檚 advertising business to grow 16.1% this year and to continue expanding as it diversifies its offerings.

No other market in the world comes close to China when it comes to ecommerce. Its highly competitive digital market has spurred retail innovations that are making their way around the world.

As consumers turn to social and retail media for discovery over traditional search engines, marketers face a shifting omnichannel advertising landscape. Effective strategies and the right measurement partners are crucial for optimizing cross-platform efforts and gaining holistic campaign insights.

Latin America鈥檚 digital economy will undergo significant changes in 2025 as retail innovation and regulatory changes redefine business dynamics for global and local players alike.

Regulation will disrupt some digital players, while retail media and genAI adoption will create opportunities across advertising and commerce.

Stricter oversight in the EU could also weigh heavily on Chinese ecommerce platforms鈥� bottom lines by forcing them to spend more on compliance or risk heavy fines.