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Tariffs on Chinese goods could hurt Google, Meta: Chinese retailers Temu and Shein are two of the companies’ top ad spenders.

Amazon’s new Retail Ad Service, announced last week, is certainly the biggest retail media news of the year so far. In offering its ad-tech to power other retailers' media networks (RMNs), Amazon could disrupt how retail media operates for retailers, advertisers, vendors, and consumers alike.

Gen Z’s complicated path to purchase leans heavily on digital platforms and channels. But offline resources still play a key role.

Both Shein and Temu are now subject to the EU’s strictest rules for online marketplaces by virtue of their size—which means tougher scrutiny into their measures for preventing the sale of counterfeit or unsafe goods—and steep fines should they be found to be in violation. The two companies are also under fire for selling products containing toxic chemicals and items that pose a danger to child safety.

This report analyzes shopping behavior in nine product categories, gauging the impact of traditional and digital media, as well as online and physical stores. This deck will:. Provide analysis of the key platforms that drive brand and product awareness. Break down the various research tools that consumers use in the mid-funnel consideration phase.

Our take: With roughly 2 in 5 low-income households finding it difficult to manage financially, per Ipsos, Dollar Tree and Dollar General should continue leaning into value-oriented everyday goods. This article is part of Ä¢¹½AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

Steep discounts drove shoppers to spend on Cyber Monday: The Monday after Thanksgiving is poised to be the biggest online shopping day in US history.

The tool will span categories including home goods, electronics, and clothing. Google is expanding Google Pay's payment options by adding Afterpay to its existing buy now, pay later partners Affirm and Zip, with Klarna coming soon. Our take: Google is one of several notable companies turning to retail and ecommerce to boost engagement and deepen consumer connections.

Those steps could close the book on the era of ultra-cheap online goods and help put US retailers on more equal footing with their competition.

The blurring line between virtual and physical goods creates opportunities but also raises questions about data privacy and digital consumption's environmental impact.

The big picture: Resistance to Temu’s worldwide expansion is spreading due to concerns about the retailer’s ability to undercut local businesses with ultra-cheap Chinese goods, as well as geopolitical tensions between China and foreign governments.