蘑菇AV

Mercado Libre is bullish about growth opportunities: The ecommerce giant is making massive investments to extend its dominance of the Latin American market.

Brazil and Mexico will drive Mercado Libre鈥檚 impressive growth. Combined, the countries will account for 82.1% of the company鈥檚 regional advertising business but 72.6% of its ecommerce channel, per our estimates.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

Mastercard, for example, partners with Citi to provide cardholders with detailed purchase information directly to their bank app and participates in open banking ecommerce payments in Europe. It also continues to develop new data-driven services and solutions powered by generative AI (genAI). Issuers face threats amid a cloud-based opportunity.

Our first-ever worldwide forecast for retail media ad spending shows enduring momentum and lots of good news for Amazon and other ecommerce platforms around the world.

Mercado Libre is beating Amazon at its own game in Latin America: The former is expected to represent more than half of all retail media ad spending in the region, while the latter continues to lose share to local players in Brazil and Mexico.

As Chinese ecommerce players make further inroads in Latin America, local companies are finding new ways to innovate and keep pace with consumers鈥� fast-evolving shopping habits. Several have already done so, but others will need to keep up. Mercado Libre launched its 鈥淐lips鈥� functionality this past summer to compete directly with TikTok鈥檚 ecommerce ambitions in Latin America.

Our inaugural forecast for retail ecommerce sales by product category in Brazil will help retail professionals understand the current state of the country's ecommerce ecosystem. We also look at the 10 categories driving growth in 2022 and beyond.

Around the World: Economic effects on retail and ecommerce. Around the World: Podcast listenership, content choices, and ad opportunities. Sources. Interactive Advertising Bureau (IAB). Interactive Advertising Bureau Argentina (IAB Argentina). Interactive Advertising Bureau Brasil (IAB Brasil). Interactive Advertising Bureau Chile (IAB Chile). Interactive Advertising Bureau Colombia (IAB Colombia).