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Personalized pricing and discounts: GenAI tools can help life insurers better analyze data from wearables like Fitbits, which some insurers already offer discounts for wearing, per the American Hospital Association. With these analytics, life insurers can offer personalized pricing to customers who maintain healthier lifestyles, incentivizing healthier behavior and reducing risks of expensive claims.

Glasses galore: As we predicted, smart glasses were everywhere at CES, and we expect them to be the Next Big Thing in wearables. Glasses far outnumbered smart rings or other wearable devices at the show. Here are some of the new entries:.

AI wearables are still searching for their moment. The race for ambient AI continues. Despite Humane's Ai Pin market flop in 2024, companies at CES 2025 showcased a new wave of AI-powered wearables aimed at providing always-available personal assistants.

Meanwhile, competition is taking shape: Google and Samsung鈥檚 mixed-reality consortium can spin up viable competing wearables within the year. Unlike Meta, both companies have smartphones, mobile apps, and an Android XR developer ecosystem they can lean on to accelerate adoption. The ubiquity of smartphones makes AR experiences widely accessible through built-in cameras and screens.

Drugs, apps and wearables, and holistic treatments for the condition accounted for a global market worth $17.7 billion in 2024 that鈥檚 forecasted to reach $27.6 billion by 2033, per WHAM. Autoimmune diseases. Some 80% of those with rheumatoid arthritis are women and the market for autoimmune disorder medications is massive.

Smart glasses were a dominant trend at this year's CES, where they far outnumbered other wearable devices like smart rings. The many devices shown this year did everything from live translation to AR display to capturing images/video. But as the tech and adoption evolves, this wearable tech has the opportunity to play an outsized role in retail media.

Samsung鈥檚 headset is slated for release in 2025 and is likely the reference design for future Android XR wearable devices. The company plans to undercut the Vision Pro鈥檚 $3,500 price. The challengers: Google and Samsung are entering the XR space at an interesting time, when other XR ventures have fallen flat. Apple鈥檚 Vision Pro has been regarded as an expensive flop.

Ownership of wearable technology lagged in Indonesia. For both smart wristbands (5.3%) and smartwatches (16.0%), the country ranked last in the region. Malaysia. Malaysia鈥檚 desktop/laptop/tablet usage (3:39 daily) led the region. Mobile device usage was higher at 4:40. This places Malaysia at No. 3 in the region, 27 minutes above the regional average.

Smart devices are incorporating advanced AI features, aiming to become more intuitive assistants. This summer, major tech companies鈥擜pple, Samsung, Microsoft鈥攂egan to unveil genAI capabilities in earnest for devices like smartphones, PCs, and wearables. It remains to be seen whether these will fundamentally change how consumers interact with technology in their daily lives.

The largest YoY change was a 3.6-percentage-point increase in smartwatch ownership. This growth brought smartwatch adoption to 31.1%, surpassing the regional average of 28.1% and indicating increasing interest in wearable technology. Portugal demonstrated the second-highest social media usage rate in Western Europe, with 99.2% of respondents on social media platforms.

Ray-Ban Meta Smart Glasses created a roadmap for rival products, and its success highlights how the wearables can be especially useful for content creators and advertisers. 4. GenAI search: Ad-supported genAI search models enable mass adoption and are already driving higher engagement and revenue for Google.

What it means for Oura: Oura is linking up with Dexcom at a time when the company's cash infusion and marketing prowess will likely come in handy as the smart wearable maker looks to reach more customers鈥�80 million Americans currently use a health-related smart wearable, a figure that鈥檚 projected to rise to just over 88 million in 2027, per our forecast.

Smartwatches, another wearable technology, had a 26.1% penetration rate, up 2.8 percentage points YoY. VR headset ownership was still niche at 4.7%, a decline of 0.9 percentage points YoY. This put China at No. 21 out of 49 countries globally for VR adoption. Smartphone ownership in China was nearly universal at 97.4% (ranking No. 23 among GMI countries).

Ownership of wearable technology in Japan ranked last globally. This was the case for smart wristbands (2.9%) and smartwatches (11.9%). Game console ownership in Japan ranked in the middle of the pack (No. 23) globally. The country鈥檚 unusually high ranking is likely due to the presence of powerhouse domestic manufacturers, including Nintendo and Sony. South Korea. Time Spent With Media.

The Ministry of Commerce received 10.79 million subsidy applications for electronic devices between January 20 and January 23 after the government expanded the program to include mobile phones, tablets, and smartwatches.

The news: China is expanding its national trade-in program to include consumer electronics such as smartphones, tablets, and smartwatches鈥攁 move that may boost sales in the near-term but is unlikely to drive long-term economic recovery. A bigger problem to solve: Beijing has been noticeably reluctant to deliver the widespread stimulus measures necessary to buoy consumer confidence and unlock spending.

The news: Google started offering 鈥渧oluntary exit鈥� buyouts for US-based employees working within its Platforms and Devices business, which includes Android, Pixel, Fitbit, Chrome, and Nest. The buyouts don鈥檛 coincide with future product roadmaps or affect Search, AI, or Google Cloud business units, per 9to5Google.

The news: Dexcom launched a generative AI (genAI) platform that analyzes data from users鈥� wearable biosensors to help them better understand how their lifestyle behaviors affect their glucose levels. Dexcom says it鈥檚 the first continuous glucose monitor (CGM) manufacturer to integrate genAI into glucose biosensing tech.

Software support for its 3-year-old Car Thing smart device for vehicles ended in December due to a lack of demand, rendering the product nonoperational. Spotify might have a better shot when facing EU regulators than Amazon due to its smaller size and European roots.

This report highlights key trends at a global level, including time spent figures that show a state of global 鈥減eak media,鈥� increased smart TV ownership, Gen Z鈥檚 embrace of influencer content, and smart device ownership. Key Question: How do consumer habits and media consumption patterns compare around the world?

Consumers are buying OTC supplements, medications, and wearable devices with advanced health-tracking capabilities. Using CGMs to track blood sugar has also become a popular trend among wellness enthusiasts, per an August 2024 Business Insider article.

The companies with the most popular products and largest user-base stand to benefit from AI鈥檚 transition away from browser apps to personal computers, smartphones, and wearable devices. AI meets search: The most impactful development in 2024 is AI鈥檚 shift into the search market.

Nevertheless, some consumers may opt for a smart watch instead. Smart watch shipments will grow about 2.9% between 2024 and 2028, per IDC, compared to 17% growth for smart ring shipments. Smart watches still reign over the market due to sheer numbers: Shipments will total 175.2 million in 2028, compared to 3.1 million for smart rings.